Archive for September, 2009

SBBM #11 – Making A Real Estate Agency Look Like A Fashion Label

Posted by Luke on Thu, Sep 24th 2009 in Interviews | 3 Comments | Permalink

It’s about time. Not since show 4 have we been blessed with the presence of a female. Although some would argue that Luke can be a bit of a girl sometimes! Today we chat with Michelle Skoglund, a breath of fresh air in the real estate industry. Michelle opened up an Agency called Aqua, a real estate agency that’s more like a premium clothing brand than a place that sells property. Having learnt all she knows from the likes of Qantas and Hyatt Hotels, not only has she created a beautiful brand, but her customer service is second to none. The result…in just 12-months she’s built a business that is the market leader in it’s area. Tune in and hear how she does it.

Duration: 26 Minutes

Small Business Big Marketing Podcast

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In other news, and thanks to your feedback, we’re not far away from announcing an exciting new service called Spotlight…Just for you.

Aqua Real Estate

Tim’s Marketing Coaching Package

Marketing Samuri (Research a Niche before you spend hours developing a product or service.)

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SBBM #10 – Finding a Niche in a Crowded iPhone App Marketplace

Posted by Luke on Tue, Sep 8th 2009 in Interviews | One Comment | Permalink

David Curry, ex advertising exec of over 20-years, cleverly identified a gap in the iPhone application market…one that he himself would never use in a million years; but one that over 150,000 American females just had to have. David shares with us how he identified the gap, how he went about filling the gap and he he promoted it on a shoestring budget of just $1,000. If you’ve ever thought of developing an iPhone app then this interview is for you. We also answer the question of whether you should have a personal and business Twitter account. Plus we share some gold if you’re looking to outsource some of the more mundane jobs in your business. So, you ready for some more Marketing goodness?