Posts : June, 2010
Let’s make it easier to save the world.
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the
Let’s make it easier to save the world.
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the
How iTunes Could Sell More Music
I use iTunes to organize and play all my music when I’m on my laptop – I also use it to transfer tunes to the plethora of other Apple products I have laying around the house: iPhone, iPad Nano, iPad…But
Bored and inspired.
I’ve just spent the last two days at a conference full of marketing and advertising types…the types that look after the big brands. And I walked away bored AND inspired. Bored by the fact that they spend soooooo much time
SBBM #25: 10 Marketing Nuggets to Help Grow Your Business (Part 2)
Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking - Here’s the best training course around to get you in the public speaking zone. 7. Network
Come on Designers…who’s up for a niche?
“Pick a niche an inch wide and a mile deep.” I love that strategy…I wished I’d invented it (personal note…envy is a sin). Anyway, I can’t help but think there’s a business in creating clever business cards. I mean, just
A gift for your clients
I saw this mannequin in a shop the other day. Scary, isn’t she? She got me thinking about how we present our business to the world. I remember as a marketing manager of a major retailer I would often get
Thanks for the thanks
“Hi Kev, it’s Tim here…your blokes just dropped off a couch at my place. I just want to let you know that they were absolute professionals in every aspect. They did a great job.” “Ah….OK.” Followed by an awkward silence…almost
SBBM #24: 10 Marketing Nuggets to Help Grow your Business (Part #1)
Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand
SBBM #23: Meet Yiying, The Twitter Fail Whale Designer
Imagine being responsible for designing one of the world’s most famous online branding…and being paid less than five bucks for the privilege! Our guest did exactly that… and she’d do it again tomorrow! Meet, Yiying, the designer of Twitter’s Fail
