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From Letterbox Drop to National TV Coverage Read More

From Letterbox Drop to National TV Coverage

Just imagine, getting national TV coverage for your business. How fantastic would that be, but it’d cost a fortune – right?

No One Cares About Your Business Read More

No One Cares About Your Business

Wow! Now that’s a scary looking headline. But before you click off this page in disgust, let’s look a little deeper into what that actually means.

Seeding, Sponsorship and Social Media. Read More

Seeding, Sponsorship and Social Media.

When it comes to marketing it can sometimes seem like you’re floundering in a sea of opportunities. Too many marketing strategies to choose from – especially if you don’t have the largest of budgets.

What’s in a Name? Read More

What’s in a Name?

Names! How important do you consider the name of your business to be? On a scale of 1-10, would you be hovering around the 5 or 6 mark, or right up there, pushing the barriers to give it an 11?

Six examples of a ‘Product For Prospects’. Read More

Six examples of a ‘Product For Prospects’.

At a workshop I attended recently, a lead capture strategy called ‘Product For Prospects’ was revealed. It’s an elegantly simple way of convincing a prospect to exchange their contact details or a small amount of money for something of high-perceived value from your business (at low cost to you).

How to generate word-of-mouth. Read More

How to generate word-of-mouth.

In episode 79 of Small Business Big Marketing I asked a number of small business owners what their most effective marketing strategy was. All of them answered  “word-of-mouth marketing, of

11 considerations when naming a business. Read More

11 considerations when naming a business.

Recently, I received a question from a listener who was having trouble naming her business. In her own words, she said “I’ve gone in to the territory of over-thinking land.” I answered the question

Sir Richard Branson On Being An Entrepreneur. Read More

Sir Richard Branson On Being An Entrepreneur.

I’ve nothing to add. Just grab a cuppa and watch this 40 minute chat with the Boss.

How to generate $1.5M p.a. revenue in 5-years with one very clever marketing tactic. Read More

How to generate $1.5M p.a. revenue in 5-years with one very clever marketing tactic.

Getting to the top of Google search is never easy. However, Raphael Bender from the Melbourne Pilate’s Studio – Breathe Wellbeing – and a long-time listener of the show, has

Top 10 Signage Tips For Small Business. Read More

Top 10 Signage Tips For Small Business.

** This blog post was kindly written by Mark Samuelson from Sign Co Australia ** I have spent much time commuting between home and work listening to the Small Business