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Here’s what happens when a listener listens … Read More

Here’s what happens when a listener listens …

In a recent episode we gave some advice to a listener who wanted to become less involved in the day-to-day running of her bakery, yet still earn a decent income.

What is small business marketing? Read More

What is small business marketing?

A fair question indeed. Small business marketing is any activity aimed directly at generating an enquiry to a small business. That activity may be based around five key aspects: 1.

How Building a Brand Makes it Difficult for Others to Compete with You Online Read More

How Building a Brand Makes it Difficult for Others to Compete with You Online

Confession: I’m a bit of a keyword research addict. I love finding profitable keywords to target for paid or organic search marketing campaigns. What I keep noticing time and time

5 Reasons to Use WordPress for Your Small Business Website Read More

5 Reasons to Use WordPress for Your Small Business Website

We’re big fans of using WordPress as a platform for building small business websites. In fact both Timbo and I both use WordPress for almost every website we build. And

Listener Profile: Kelly Exeter from Swish Design Read More

Listener Profile: Kelly Exeter from Swish Design

This is the first post in an irregular series of Small Business Big Marketing podcast listener profiles. We asked Kelly Exeter from Swish Design in Perth, a couple of poignant questions

How to setup laser targeted local AdWords campaigns Read More

How to setup laser targeted local AdWords campaigns

A couple of months ago I was helping a friend of mine run locally targeted AdWords campaigns for his events venue. He runs a venue that, among other things, hosts wedding receptions.

The Importance Of Communication. Read More

The Importance Of Communication.

Sometimes we can all get a little bogged down in so much marketing detail we end up forgetting one of the most basic of all business techniques. Communication!

Get your balls in the air. Read More

Get your balls in the air.

Marketing balls, that is – what on earth were you thinking about?  But all joking aside, one vital thing that every small business needs is a multitude of initiatives all

Ron’s very special rant … Read More

Ron’s very special rant …

Ron Chowanetz, a commercial finance broker in Melbourne and long time listener of Small Business Big Marketing (and personal friend of Timbo’s) has been battling cancer these last few months. He

Developing Your Elevator Pitch Read More

Developing Your Elevator Pitch

The elevator pitch!  A phrase that’s bandied around all over the place, but something that a lot of small (and not so small) business owners fail to ever nail down