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Getting into the mindset of your customers Read More

Getting into the mindset of your customers

It goes without saying that you need to know your business inside out.  You need to be an expert on your product – whatever that may be – and be

The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool. Read More

The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool.

One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your

Logos, marketing & stirring up the mix. Read More

Logos, marketing & stirring up the mix.

Logos – they’re a crucial part of your marketing strategy, aren’t they?  Err, actually – if you truly believe that then you really ought to take a step back and

Trust your instinct when identifying your target. Read More

Trust your instinct when identifying your target.

Marketing!  When it comes to getting exactly what your product’s about across to your customers, it’s quite incredible how many people simply get it wrong.  But – and this is

Billboard Advertising and Readability – Size Does Matter Read More

Billboard Advertising and Readability – Size Does Matter

A couple of clicks down the road from where I live is a beautiful little restaurant and winery. They have fantastic product – great wine, good food and secluded surrounds

Spotlight – An Exclusive Podcast Episode Just For Your Business Read More

Spotlight – An Exclusive Podcast Episode Just For Your Business

If we had to market your business we would …. This is the starting point for Spotlight… one of our most popular offers where we record an exclusive episode (podcast

3 Online Marketing Channels Your Local Business Competitors Aren’t Using Read More

3 Online Marketing Channels Your Local Business Competitors Aren’t Using

As a small business targeting local customers, you may be guilty of dismissing some online marketing channels. Well, dismiss yee not fair business marketer. There’s never been a better time to

What Would Starbucks Do? Taking an Objective Look at Your Business. Read More

What Would Starbucks Do? Taking an Objective Look at Your Business.

This morning I walked into one of my local coffee shop for a morning caffeine hit. It’s not a cafe I frequent regularly, probably once a month, but they make good coffee

Networking with QR Codes and Business Cards Read More

Networking with QR Codes and Business Cards

Think about the last time you were networking your backside off at a swinging business evening, throwing business cards around knowing full well you’ve another  box of 1000 sitting in

Are you selling widgets? Or emotions? Read More

Are you selling widgets? Or emotions?

I know a Jeweller who’s goes to work each day to make people feel special. I know another one who goes to work to sell jewelery. I know a junk collector who believes he unclutters