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Creating an emotional attachment with your brand Read More

Creating an emotional attachment with your brand

I love Haul’s gear. Haul make beautiful bags, iPad covers and Macbook cases predominantly out of recycled vinyl billboards. If you’ve been listening to the Podcast for a while, you

10 Google Adwords Money Saving Strategies for Small Business Read More

10 Google Adwords Money Saving Strategies for Small Business

Are you spending money on AdWords and not seeing a return? Google AdWords can be a maze for the uninitiated. I’ve seen many small businesses waste a lot of time

Using Google Analytics to Plan Your Advertising Placement Read More

Using Google Analytics to Plan Your Advertising Placement

Planning an above the line advertising campaign for your small business? Before you decide where you’re going to advertise, geographically speaking, take a look at your Website analytics first. With Google

Is Australia Post Suffering an Identity Crisis? Read More

Is Australia Post Suffering an Identity Crisis?

An open letter to Australia Post Dear Australia Post, Firstly, let me just say, you guys are providing a great service that magically teleports my packages from one corner of

How to double your website’s email subscribers Read More

How to double your website’s email subscribers

Building a database of email subscribers, or “building a list” as it’s know in the Internet marketing world, ain’t easy. There are a few key ingredient that go into building

What message are you giving to your customers? Read More

What message are you giving to your customers?

I hope it’s better than this!

Do you do what you say you’ll do? Read More

Do you do what you say you’ll do?

I have too many experiences where a business says they’ll do one thing…and then doesn’t. What’s that about?! If you’re going to make it e…..e….Easy, then do so….Don’t make it

Listen up! Read More

Listen up!

I was at the local Telstra Shop this week…one of three customers waiting patiently as five staff did ‘stuff’ behind the counter. To fill in the time I decided to

I’m a sucker for great product packaging. Read More

I’m a sucker for great product packaging.

Apple are the King of this. There’s nothing quite like unwrapping a new Apple product…it’s a true experience for the senses. OK…I’m being a little bit over the top…I know

When it’s difficult to have a point of difference, try being funny Read More

When it’s difficult to have a point of difference, try being funny

I’ve used a lot of email marketing services over the last couple of years, but recently I’ve been tinkering with MailChimp. I decided to use give a go MailChimp (aff)