Clever Ideas
The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool.
One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your small business is all about, you simply have to offer
What marketing lessons can we learn from the theme parks?
Following on from my recent trip to the theme parks on the Gold Coast, here are my 10 observations of how the they market themselves and questions they pose about how you could be asking about your own business: Product
Let’s make it easier to save the world.
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the
Let’s make it easier to save the world.
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the
