Clever Ideas
How to generate word-of-mouth.
In episode 79 of Small Business Big Marketing I asked a number of small business owners what their most effective marketing strategy was. All of them answered ”word-of-mouth marketing, of course!” But (and it’s a big BUT) you don’t just
How to generate $1.5M p.a. revenue in 5-years with one very clever marketing tactic.
Getting to the top of Google search is never easy. However, Raphael Bender from the Melbourne Pilate’s Studio – Breathe Wellbeing – and a long-time listener of the show, has built a $1.5 million dollar p.a. Pilates business almost 100% off
Top 10 Signage Tips For Small Business.
** This blog post was kindly written by Mark Samuelson from Sign Co Australia ** I have spent much time commuting between home and work listening to the Small Business Big Marketing podcasts and have not heard, yet, anything about
Here’s what happens when a listener listens …
In a recent episode we gave some advice to a listener who wanted to become less involved in the day-to-day running of her bakery, yet still earn a decent income. Yes, she wanted her cake and to eat it, too!
What is small business marketing?
A fair question indeed. Small business marketing is any activity aimed directly at generating an enquiry to a small business. That activity may be based around five key aspects: 1. Product – What product (or service) can you offer that
#75 How To Be Innovative In Your Business.
Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book ‘Beyond The Obvious’. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture. Listen in and you’ll discover a step-by-step process for becoming innovative, why brainstorms don’t work and so much more. This is gold!
The Importance Of Communication.
Sometimes we can all get a little bogged down in so much marketing detail we end up forgetting one of the most basic of all business techniques. Communication!
The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool.
One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your small business is all about, you simply have to offer
What marketing lessons can we learn from the theme parks?
Following on from my recent trip to the theme parks on the Gold Coast, here are my 10 observations of how the they market themselves and questions they pose about how you could be asking about your own business: Product
Let’s make it easier to save the world.
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the
