Rowdy McLean avoided becoming a potato farmer and decided to play a bigger game. As a young bloke he worked for Telstra (Australia’s biggest telco) and then resigned at 24 to go in to direct competition to them. And it paid off big time. Ten years later he sold his business for squillions, and now is one of the world’s leading motivational speakers on how to play a bigger game.
Plus I share some key learnings from my recent attendance at Content Marketing World in Sydney.
Jeff Bullas may well be Australia’s leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can generate leads. Can help you build a tribe. In my fireside chat with Jeff, you’ll discover exactly how this impossibility is actually possible.
Plus I share an exciting idea from long time listener and Forum Member, Ben Mutoli of Geelong Cable Locations. It’s a ripper and is aimed at helping you grow your business. Thanks Ben!
Ready? Let’s do this …
At the ripe old age of 27, my guest Kirsty Spraggon earned a lazy $1,000,000 in real estate commissions in the sleepy hollow of Perth, Western Australia. In fact, she was ranked in the top 1% of RE/Max agents globally. 121,000 of them. No mean feat! Now, at the wise old age of 32, she hosts a popular YouTube channel called KirstyTV, is a world renowned motivational speaker, recently revealed her deepest, darkest secret on a TEDx stage in Malibu, and is on her way to becoming the next Oprah Winfrey.
Plus I answer a listener question about how to make best use of press releases, and I share some insights in to what’s been a great week for me personally.
Yep, it’s another big show. Let’s get stuck right into episode 227 of Australia’s #1 marketing show. Go!
This guy’s a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat!
Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales – a small boating business in Melbourne, Australia that’s punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever.
Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speaking from stage, how developing a media profile can all lead to massive business success.
Plus I answer a question from a listener about how to leverage awards, and I share some feedback from a State Trooper turned small business owner in Connecticut!
Let’s do this!
From YouTube star to New York barbecue-house owner. That’s the story in a nutshell of today’s guest, Daniel Delaney. Listen in if you’re keen to discover smart restaurant marketing ideas … or how creating helpful marketing on YouTube can open up some amazing opportunities.
Michelle Bridges is Australia’s most influential personal trainer and a brand unto herself.
She’s the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she’s the creator of the hugely 12WBT – an online program that has stripped close to 1,300,000 kilograms of its participants.
Join me as Michelle talks about how she didn’t set out to build an empire, her secret to building her personal brand and all the verticals that now make it up, plus so many more business and marketing nuggets that have lead to her success. This is motivating stuff!
Plus a listener shares some great insights he’s leaned from listening to this show, and how he’s now applying them in his business to great effect.
Join me behind-the-scenes of the original design competition company 99Designs with Australian CEO, Patrick Llewellyn. As of October 2014, 99designs has hosted more than 340,000 graphic design contests and paid out more than $85 million to its community of 905,000 designers around the world … and it all started in a little office in the inner-Melbourne working-class suburb of Collingwood.
You’ll be amazed at where the idea came from. It’s inspirational stuff.
For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social media mentions in the past year. Join us as Jon takes us behind-the-scenes of this amazing global brand.
What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months.
From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name.
Let’s do it!
Tristan White is the founder and CEO of The Physio Co, which in 2012 was named the 8th Best Place to Work in Australia by BRW magazine. With this award, The Physio Co has been in Australia’s Top 50 Places to Work for 4 consecutive years in it’s 9 year history. And in this fireside chat I have with Tristan he explains exactly how to create a strong workplace culture that ensures he attracts and retains the right type of people.
PLUS in this episode of Australia’s #1 ranked marketing show, I share some great marketing discussions that are happening in the Small Business Big Marketing Forum and answer a listener insight in to some marketing one-percenters. Enjoy!