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252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent! Read More

252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent!

Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars?! All is about to be revealed.

251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes Read More

251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes

When asked “So what do you do?”, today’s guest responds “I make the ladies happy!”

Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to – if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat.

Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action.

Let’s do this!

250 – Long live the marketing crazies Read More

250 – Long live the marketing crazies

What do a condom marketer, an ex Aussie Rules football legend, the vice-captain of the Australian Soduko team and an engineer turned YouTube star with ADHD have in common? They’re all very clever marketers building solid businesses, and they’ve been past guests on this show.

With 250 episodes now under my belt, I thought it time that we start to revisit some of those episodes and pull out some of the learnings that you may have forgotten or are yet to hear.

So, that’s exactly what I’ve done. Enjoy ?

249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand. Read More

249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand.

Building a strong personal brand has had far-reaching benefits for Clarissa Rayward, AKA The Happy Family Lawyer. Whilst she’s the first to admit that her approach to marketing is highly unconventional, it’s also enabled her to build a highly engaged community, find her voice and build a strong legal practice many lawyers only ever dream of.

Plus, there’s my usual check-in on what’s been happening this week, and I’m proud to announce a brand spanking new sponsor in Key Person Of Influence – which means for you two things – 1. I’ll be putting out a second episode each week and 2. They’ve kindly offered each and every listener a hard copy of their Amazon best-selling book.

Yep, big show as usual. Let’s get stuck right in!

248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it. Read More

248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it.

An even better title for today’s episode is ‘How to get shi* done’. Today’s guest, Brent Grundy of global trampoline playground franchise Flip Out, turned an idea in to a $40M business in just 2.5 years, employing 800 staff across 13 countries in 34 locations. Oh, and just before that … he was near broke. Listen is an he explains how to move mountains.

Plus I share some emails from other listeners (just like you) who have rolled up their sleeves and are getting their marketing sorted. Big time!

Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.

Enjoy!

246 – How to create a point of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner Read More

246 – How to create a point of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner

Are you hanging out for that time when you’re making so much money that you can start investing in businesses you’re passionate about? Well, that’s exactly where today’s guest is at – he’s a very successful Optometrist trapped in an entrepreneur’s body! Listen in as he explains how marketing played a huge role in his success from the very start.

Plus I launch my Marketing Coaching Service, I share an interesting comment an interviewer asked me on radio last week, along with a marketing quote from author and historian Steven Pressfield of The War Of Art fame.

Let’s do this!

243 – A retail marketing case study in which David gives Goliath a real going over! Read More

243 – A retail marketing case study in which David gives Goliath a real going over!

We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest – Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys … and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath.

242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up Read More

242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up

Another bloody health food brand! Well, not really. This one’s doing a million bucks a month in sales, and was founded by a university drop out who’s doing some very cool stuff to stand out in an ultra crowded market place.

Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that’ll shock you in to action!

Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.

240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent Read More

240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent

I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned disruption.

Hotel Quickly assists you in getting a last minute hotel booking – in fact, you can only get a room on it for the coming 48-hours. Now that’s disruptive!

239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!) Read More

239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!)

I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel’s Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy!

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