What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months.
From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name.
Let’s do it!
Tristan White is the founder and CEO of The Physio Co, which in 2012 was named the 8th Best Place to Work in Australia by BRW magazine. With this award, The Physio Co has been in Australia’s Top 50 Places to Work for 4 consecutive years in it’s 9 year history. And in this fireside chat I have with Tristan he explains exactly how to create a strong workplace culture that ensures he attracts and retains the right type of people.
PLUS in this episode of Australia’s #1 ranked marketing show, I share some great marketing discussions that are happening in the Small Business Big Marketing Forum and answer a listener insight in to some marketing one-percenters. Enjoy!
Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online experience retailer RedBalloon in 2001. Since then RedBalloon has sold 1.8 million experiences and has been named a BRW Great Place to Work four times running. Naomi received the 2008 National Telstra Business Women’s Awards for Innovation and the 2011 Ernst and Young Industry Entrepreneur of the Year Award. Not a bad little effort, huh?!
PLUS in this episode of the Small Business Big Marketing show, I have a whinge about three things that annoy me with email etiquete, share the hot topics that are being talked about in the Small Business Big Marketing Forum and read some listener feedback (there’s plenty coming in, let me tall you!).
Email marketing tips and tricks. Who doesn’t want some of that!? Clearly there’s a whole lot of listeners out there who do, as when I posted on the show’s Facebook the fact that I was interviewing an email marketing expert the amount of questions you had for him exceeded thirty!
The reality is that so many small business owners use email marketing as part of their marketing strategy, however, so many (the majority?) just aren’t getting the return from their investment that they’d like. How many times have you sent out an email to your customers only to be bitterly disappointed with the results? You and me, both!
Well, that’s all about to change as Shayne Tilley, email marketer extraordinaire, takes us behind the scenes of what makes for an effective and responsive email marketing campaign. Enjoy!
Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au.
Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and has Mamamia has 500,000 readers and more than 14 million page views per month.
Listen in to this fireside chat I had with Mia recently where she explains exactly how she did it. It’s marketing gold. Enjoy!
Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it’s had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big idea and marketing courage that continues to result in a big pay off. Enjoy!
Valerie Khoo is a journalist, speaker and small business commentator. She’s also the founder of the Sydney Writers’ Centre which is a world-class training facility for budding writers. Valerie is also the author of the best-selling business book – Power Stories – and that’s what we talk about on today’s episode.
Valerie’s belief is that when you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates (we love that!), and give your business – or yourself – an unbeatable advantage. And I gotta say, I totally agree with her – afterall, who doesn’t love, remember and share a good story? Power Stories really is an essential guide to learning how to identify and create stories that will build your small business. Listen up …
Having your own show is a brilliant marketing strategy for any business. And what better person to learn some tricks of the trade from than national TV and radio star, Jules Lund.
I first met Jules Lund ten years ago when he was a young fella volunteering at The Reach Foundation. Since then Jules has gone on to become a super star of the Australian media scene. His meteoric rise to fame has included him founding and hosting a fantastic show on FOXFM called Dash, many years as a globe trotting reporter on the TV travel show Getaway and he now co-hosts the nationally popular Fi Fi and Jules Show on the Austereo network (having successfully taken over from Hamish and Andy two years ago- no mean feat!). His show, BTW, is also one of the most downloaded podcasts in Australia.
The big question is, what light can Jules Lund shed on small business marketing? Fair question indeed. The answer is plenty. Listen up …
Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the nineties blogs hadn’t evolved yet, but Eugene, better known as ::uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work.
The daily updates started flowing more consistently and the first handful of friends became thousands of people logging on from all over the globe. Even Aquabumps’s Facebook page is a hive of activity with 58,000 followers (as at Sept 2012).
This is a great story about one guy’s decision to follow his passion. And it’s paid off big time.
PLUS I go off on another content creation rant PLUS I share my top 5 ways of creating awareness on a shoestring budget.
Imagine, if in the space of 3 years, you had a thriving business with a major retail presence, a major online presence, the #1 selling book in your industry, were about to launch a second book, had a major joint venture with your city’s biggest public space and were absolutely in love with what you did. Life would be pretty good, huh?
Well, that’s the story of this episode’s guest, Fabian Capamolla, one of the founders (Matt Pember is the other) of the Little Veggie Patch Co.
In this interview Fab shares exactly how they went about achieving so much, so fast. Enjoy!