Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that’s no mean feat given there’s 1.5 million stores on Etsy! However, the success she’s currently enjoying with Three Bird Nest didn’t come easily – like all successful business owners she’s tasted failure, but chosen to rise from the ashes. This is a marketing masterclass!
Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business.
His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his arms up in disbelief and smiled as he crossed the finish line.
Plus I take you behind-the-scenes of my most successful Facebook post ever. Let’s go!
“Hey Mum, I’m gunna become a garbo!” That’s the start of a phone call today’s guest, Joe Drew of myBins, had to make when he decided to escape the corporate cubicle with his best mate Amos. History now has it that these two young blokes are now cleaning up (#DadJoke) around Sydney’s Northern Beaches. They’ve got plenty of work, have extended their service offering and are even looking to franchise. This is a wonderful of two young blokes having a crack, and making some very smart business and marketing decisions along the way.
Former High Performance Coach at Collingwood Football Club, Mark McKeon, knows a thing or two about performing at your peak. So much so that he’s written the book on it. Titled ‘Get In The Go Zone’, it’s all about maximising the productive hours you have in each day to get the important things done without distraction or excuse. And who doesn’t want a bit of that!
Rowdy McLean avoided becoming a potato farmer and decided to play a bigger game. As a young bloke he worked for Telstra (Australia’s biggest telco) and then resigned at 24 to go in to direct competition to them. And it paid off big time. Ten years later he sold his business for squillions, and now is one of the world’s leading motivational speakers on how to play a bigger game.
Plus I share some key learnings from my recent attendance at Content Marketing World in Sydney.
Jeff Bullas may well be Australia’s leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can generate leads. Can help you build a tribe. In my fireside chat with Jeff, you’ll discover exactly how this impossibility is actually possible.
Plus I share an exciting idea from long time listener and Forum Member, Ben Mutoli of Geelong Cable Locations. It’s a ripper and is aimed at helping you grow your business. Thanks Ben!
Ready? Let’s do this …
At the ripe old age of 27, my guest Kirsty Spraggon earned a lazy $1,000,000 in real estate commissions in the sleepy hollow of Perth, Western Australia. In fact, she was ranked in the top 1% of RE/Max agents globally. 121,000 of them. No mean feat! Now, at the wise old age of 32, she hosts a popular YouTube channel called KirstyTV, is a world renowned motivational speaker, recently revealed her deepest, darkest secret on a TEDx stage in Malibu, and is on her way to becoming the next Oprah Winfrey.
Plus I answer a listener question about how to make best use of press releases, and I share some insights in to what’s been a great week for me personally.
Yep, it’s another big show. Let’s get stuck right into episode 227 of Australia’s #1 marketing show. Go!
This guy’s a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat!
Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales – a small boating business in Melbourne, Australia that’s punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever.
Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speaking from stage, how developing a media profile can all lead to massive business success.
Plus I answer a question from a listener about how to leverage awards, and I share some feedback from a State Trooper turned small business owner in Connecticut!
Let’s do this!
From YouTube star to New York barbecue-house owner. That’s the story in a nutshell of today’s guest, Daniel Delaney. Listen in if you’re keen to discover smart restaurant marketing ideas … or how creating helpful marketing on YouTube can open up some amazing opportunities.
Michelle Bridges is Australia’s most influential personal trainer and a brand unto herself.
She’s the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she’s the creator of the hugely 12WBT – an online program that has stripped close to 1,300,000 kilograms of its participants.
Join me as Michelle talks about how she didn’t set out to build an empire, her secret to building her personal brand and all the verticals that now make it up, plus so many more business and marketing nuggets that have lead to her success. This is motivating stuff!
Plus a listener shares some great insights he’s leaned from listening to this show, and how he’s now applying them in his business to great effect.