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216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney Read More

216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney

From YouTube star to New York barbecue-house owner. That’s the story in a nutshell of today’s guest, Daniel Delaney. Listen in if you’re keen to discover smart restaurant marketing ideas … or how creating helpful marketing on YouTube can open up some amazing opportunities.

215 – Michelle Bridges talks personal branding, business success and why we should all JFDI! Read More

215 – Michelle Bridges talks personal branding, business success and why we should all JFDI!

Michelle Bridges is Australia’s most influential personal trainer and a brand unto herself.

She’s the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she’s the creator of the hugely 12WBT – an online program that has stripped close to 1,300,000 kilograms of its participants.

Join me as Michelle talks about how she didn’t set out to build an empire, her secret to building her personal brand and all the verticals that now make it up, plus so many more business and marketing nuggets that have lead to her success. This is motivating stuff!
Plus a listener shares some great insights he’s leaned from listening to this show, and how he’s now applying them in his business to great effect.

Let’s go!

214 – Come behind-the-scenes of 99Designs – the world’s largest design competition marketplace, with their driven CEO Patrick Llewellyn. Read More

214 – Come behind-the-scenes of 99Designs – the world’s largest design competition marketplace, with their driven CEO Patrick Llewellyn.

Join me behind-the-scenes of the original design competition company 99Designs with Australian CEO, Patrick Llewellyn. As of October 2014, 99designs has hosted more than 340,000 graphic design contests and paid out more than $85 million to its community of 905,000 designers around the world … and it all started in a little office in the inner-Melbourne working-class suburb of Collingwood.

You’ll be amazed at where the idea came from. It’s inspirational stuff.

213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon Read More

213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon

For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social media mentions in the past year. Join us as Jon takes us behind-the-scenes of this amazing global brand.

207- Timbo tackles your most pressing marketing questions. Read More

207- Timbo tackles your most pressing marketing questions.

What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months.

From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name.

Let’s do it!

How to create marketing to attract amazing staff with The Physio Co’s Tristan White. Read More

How to create marketing to attract amazing staff with The Physio Co’s Tristan White.

Tristan White is the founder and CEO of The Physio Co, which in 2012 was named the 8th Best Place to Work in Australia by BRW magazine. With this award, The Physio Co has been in Australia’s Top 50 Places to Work for 4 consecutive years in it’s 9 year history. And in this fireside chat I have with Tristan he explains exactly how to create a strong workplace culture that ensures he attracts and retains the right type of people.

PLUS in this episode of Australia’s #1 ranked marketing show, I share some great marketing discussions that are happening in the Small Business Big Marketing Forum and answer a listener insight in to some marketing one-percenters. Enjoy!

Red Balloon’s Naomi Simson talks happiness. Read More

Red Balloon’s Naomi Simson talks happiness.

Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online experience retailer RedBalloon in 2001. Since then RedBalloon has sold 1.8 million experiences and has been named a BRW Great Place to Work four times running. Naomi received the 2008 National Telstra Business Women’s Awards for Innovation and the 2011 Ernst and Young Industry Entrepreneur of the Year Award. Not a bad little effort, huh?!

PLUS in this episode of the Small Business Big Marketing show, I have a whinge about three things that annoy me with email etiquete, share the hot topics that are being talked about in the Small Business Big Marketing Forum and read some listener feedback (there’s plenty coming in, let me tall you!).

Enjoy!

#131 Email marketing tips for small business. This is hot, hot, hot! Read More

#131 Email marketing tips for small business. This is hot, hot, hot!

Email marketing tips and tricks. Who doesn’t want some of that!? Clearly there’s a whole lot of listeners out there who do, as when I posted on the show’s Facebook the fact that I was interviewing an email marketing expert the amount of questions you had for him exceeded thirty!

The reality is that so many small business owners use email marketing as part of their marketing strategy, however, so many (the majority?) just aren’t getting the return from their investment that they’d like. How many times have you sent out an email to your customers only to be bitterly disappointed with the results? You and me, both!

Well, that’s all about to change as Shayne Tilley, email marketer extraordinaire, takes us behind the scenes of what makes for an effective and responsive email marketing campaign. Enjoy!

#116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it. Read More

#116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it.

Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au.

Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and has Mamamia has 500,000 readers and more than 14 million page views per month.

Listen in to this fireside chat I had with Mia recently where she explains exactly how she did it. It’s marketing gold. Enjoy!

#114 Will It Blend? That is the question! Read More

#114 Will It Blend? That is the question!

Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it’s had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big idea and marketing courage that continues to result in a big pay off. Enjoy!

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10 marketing wake-up calls critical to creating epic marketing. increase awareness, engagement & enquiry