Marketing Ideas
The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool.
One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your small business is all about, you simply have to offer
Fred Upton – Australia’s Best Small Business Marketer.
Fred Upton knocked on my door today. He’s one of Australia’s best small business marketers. 68 years old, covered in tatts, absolute salt of the earth fella. He asked me if I wanted a quote to have my windows cleaned
What marketing lessons can we learn from the theme parks?
Following on from my recent trip to the theme parks on the Gold Coast, here are my 10 observations of how the they market themselves and questions they pose about how you could be asking about your own business: Product
Listen up!
I was at the local Telstra Shop this week…one of three customers waiting patiently as five staff did ‘stuff’ behind the counter. To fill in the time I decided to send a tweet to Telstra to see if they were
Let’s make it easier to save the world.
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the
Let’s make it easier to save the world.
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the
5 REASONS WHY THIS BOOK HAS TAKEN 41 YEARS TO WRITE
I’m sure I’m not the first author to say that there’s no such thing as an overnight success. But never a truer a word was spoken. I couldn’t have written this book any earlier if I’d tried. Why? Because: I didn’t
