Marketing Ideas
How to generate word-of-mouth.
In episode 79 of Small Business Big Marketing I asked a number of small business owners what their most effective marketing strategy was. All of them answered ”word-of-mouth marketing, of course!” But (and it’s a big BUT) you don’t just
Sir Richard Branson On Being An Entrepreneur.
I’ve nothing to add. Just grab a cuppa and watch this 40 minute chat with the Boss.
Here’s what happens when a listener listens …
In a recent episode we gave some advice to a listener who wanted to become less involved in the day-to-day running of her bakery, yet still earn a decent income. Yes, she wanted her cake and to eat it, too!
What is small business marketing?
A fair question indeed. Small business marketing is any activity aimed directly at generating an enquiry to a small business. That activity may be based around five key aspects: 1. Product – What product (or service) can you offer that
The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool.
One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your small business is all about, you simply have to offer
Fred Upton – Australia’s Best Small Business Marketer.
Fred Upton knocked on my door today. He’s one of Australia’s best small business marketers. 68 years old, covered in tatts, absolute salt of the earth fella. He asked me if I wanted a quote to have my windows cleaned
What marketing lessons can we learn from the theme parks?
Following on from my recent trip to the theme parks on the Gold Coast, here are my 10 observations of how the they market themselves and questions they pose about how you could be asking about your own business: Product
Listen up!
I was at the local Telstra Shop this week…one of three customers waiting patiently as five staff did ‘stuff’ behind the counter. To fill in the time I decided to send a tweet to Telstra to see if they were
Let’s make it easier to save the world.
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the
Let’s make it easier to save the world.
Donating to charities could be so much simpler…and fun. As I see it, here’s the 5 atypical fund-raising tactics as of 2010: Expensive direct mail…where a 2% redemption rate is cause for celebration. Scatter gun advertising based on what the
