Tool Box
Tribes – We Need You To Lead Us
As humans, we love something or someone to follow. Even if you deny this point, your still following something! This book explains to small business owners the concept of creating a tribe around your business…being the leader…and how to manage
Purple Cow
Years ago, some smart advertising exec came up with the concept of a USP – a Unique Selling Proposition. This book takes this idea to the masses, advising all us small business owners that we need a purple cow. It
Word-Of-Mouth Marketing
Ahhhh…the FREE-dom of word-of-mouth marketing…The cheapest form of getting your name out in the market place. If you think your business could do with a bit of free publicity, with people talking about your brand on your behalf, then read
Permission Marketing
This is the book that showed me how to develop a genuine relationship with my potential customers. It reminded me that you’ve got to give in order to get. A simple concept, entertainingly explained by Seth. [amtap book:isbn=0684856360]
Small Is The New Big
[amtap book:isbn=1591841267]
The Big Moo
[amtap book:isbn=1591841038]
All Marketers Are Liars
Not true….we’re just doing our best to sell our product or service in a compelling way. That said, Seth has some interesting views on how we go about this…A must read if you want to get your message right. BTW…He
Jump Start Your Marketing Brain
Doug Hall tells it how it is. He not only has brilliant marketing insights and ideas for us small business owners…he backs every single one of them up with statistics, statistics and more statistics. If it can’t be measured, he
Jump Start Your Business Brain
There’s off course a lot more to business than Marketing (so I’m told!). And it appears to be alot of truth in that rumor. This book proves it. I’d suggest reading this first before you read ‘Kick Start Your Marketing
Made To Stick
This is like having Tarzan Grip for your ideas. It teaches you how to have your ideas heard and understood by those that matter. [amtap book:isbn=1400064287]
