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How a Top Posts Review can breathe life back in to your blog

Today’s idea is how to create a Top Posts Review.

The problem with blogging regularly for your business is that sometimes your best blog posts and most-shared content gets buried over time as you continue to publish more and more content. So, as a marketer, it’s your job to implement a promotion strategy that keep these posts alive.

One great way to extend the life of your blog posts is by creating what I call a Top Posts Review, which is simply a compilation of your best and most shared blog posts from a particular time period. It could also include your most commented on social posts from the same period.

top posts review

An example of a Top Posts review

Lots of businesses publish this type of post, not because they’re interested in blowing their own horn, but because it’s a great way to get their best and most well-received content in front of new readers and potential customers.

Here’s my 3-steps to creating your own Top Posts Review:

 

  1. Compile a list of posts that received the highest traffic or engagement during a particular period of time. Or, you could compile a list of top posts that all relate to the same topic.

  2. Decide how you want to share your list. For example, you could write a blog post, send out an email, or make an infographic, and start to create your Review. Write an interesting introduction that pulls readers in and keeps them reading. And add a 1-2 sentence summary for each post you include.

  3. Publish your Top Post Review, making it easy for people to share by adding social buttons or links.

Pro-Tip: Include your review in the welcome emails you send out to new customers, boost it on Facebook and include a link to it in your email signature.

If you’d like help implementing any of the simple marketing ideas I share, go ahead and join The Small Business Big Marketing Club – where I’ll personally support you on your marketing journey.

So … what have you got to lose?!