#70 How to make magazine advertising work.
As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson’s aim is to make every advertising dollar return multiples. And that’s exactly what he’s doing. In this interview, you’ll hear how Brent’s turned a magazine advertising spend with Australia’s leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand.
Also in this episode of Small Business Big Marketing:
- Timbo answers a listener question about how he made the transition from the corporate jungle to starting his own successful small business;
- We pull apart an email Timbo received asking his to LIKE someone’s Facebook page;
- You’ll hear from Professor Mike Ewing in our new segment ‘Hey, Prof!’ as he tackles another marketing conundrum.
Here’s an example episode of the Ask Allan segment that Brent talks about in this interview:
Small Business Big Marketing – Links & Resources Mentioned In This Episode
That Winning Feeling (Famous business founder interviews) - Register here to access the entire Geoff Harris interview plus much more.
Site Boost – Our newest training product that shows you how to optimise your website for more sales, enquiry and list building.
Love us, hate us, or just want to get something of your chest then leave a review on Small Business Big Marketing in iTunes.
Join our growing Small Business Big Marketing Facebook community of motivated small business owners as we help each other answer each others’ marketing questions.
Categories : Featured Interviews, Interviews
Never Miss An Episode
-
http://twitter.com/NewCustomersNow Joe
