As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson’s aim is to make every advertising dollar return multiples. And that’s exactly what he’s doing. In this interview, you’ll hear how Brent’s turned a magazine advertising spend with Australia’s leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand.
Also in this episode of Small Business Big Marketing:
- Timbo answers a listener question about how he made the transition from the corporate jungle to starting his own successful small business;
- We pull apart an email Timbo received asking his to LIKE someone’s Facebook page;
- You’ll hear from Professor Mike Ewing in our new segment ‘Hey, Prof!’ as he tackles another marketing conundrum.
Here’s an example episode of the Ask Allan segment that Brent talks about in this interview:
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