Today’s idea is to play Big Brother and watch where your website visitors click.
You can learn a lot about your prospects and the effectiveness of your website without actually having to talk to them. That’s not to say you shouldn’t go out of your way to gather feedback from people – you should. But there are also other strategies and methods you can use to gain the insight you need to make the right changes for your business.
One such way is by using monitoring tools to track how people use your website. Doing so gives you the opportunity to gather incredibly helpful, actionable data without having to bother your prospects.
And you know what they say, you can’t manage what you don’t measure.
So, here’s my 3-steps to implementing this tip:
Pro-Tip: Never stop doing this. It becomes a rinse and repeat process. So you make the changes to your website, give it a few weeks, then go back and look at the Crazy Egg data again.
If you’d like help implementing any of the ideas I share, go ahead and join The Small Business Big Marketing Club – where I’ll personally support you on your marketing journey.
So … what have you got to lose?!