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AUSTRALIA’s #1 Marketing Show

Each weekly episode is chock full of marketing
G O L D for the motivated business owner.

  • Practical marketing tips & tricks.
  • Interviews with successful business owners.
  • Listener questions answered.
  • Delivered with a smile and a laugh !

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186 – Stand out by building a strong brand, with tuck shop owner Miss Chu.

Every business has a story, but how often does a business idea emerge from escaping a dictatorship and surviving a refugee camp? That’s exactly what happened when Nahji Chu launched her Vietnamese tuck shops back in 2008. But this week’s podcast is no pity party. In fact, my chat with Nahji perfectly showcases how she injected her fun spirit and passion for Vietnamese culture into misschu, creating a fast food business that breaks the mould. Listen up …

186 – Stand out by building a strong brand, with tuck shop owner Miss Chu.
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185 – Proof that changing who you are can positively impact business growth.

Cactus Skincare’s Ryan Clark wasn’t tight with the in crowd at school. But things changed once he decided to assist his mum relaunch her fledgling skincare brand. He sought training in body language, speech therapy and socialite (yep socialite) psychology; started to attend all the right events and managed to seed some of the most beautiful women in Australia. That last bit sounds wrong, but it’s exactly what he did! Listen up …

185 – Proof that changing who you are can positively impact business growth.
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184 184 – Celebrating business milestones, switching off, business isolation and a touch of nudity.

Australia’s best-selling small business, Andrew Griffiths, joins me for another episode of Funny Business. This time we’re keeping it upbeat with the theme of celebration. Andrew shares his insights into the importance of celebrating business milestones, of being proud of everything you do in work, and of celebrating your customer relationships.

Plus, we give you some tips on how to avoid becoming isolated in business, and how to switch off from work when your phone won’t stop buzzing. So, let’s get into it! Oh, and there’s a little nudity thrown in for good measure ;0)

184 – Celebrating business milestones, switching off, business isolation and a touch of nudity.
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183 183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode.

What if locking your door, taking down your business sign, and saying “goodbye” to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call “repulsion marketing” to design a lifestyle where he was making more money than most of his colleagues while only working two days per week.

183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode.
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182 182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley

Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy’s the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information.

182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley
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181 – How to Market to Women with Amanda Stevens.

Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard – and understood (sound familiar). They’re looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I’m joined by Amanda Stevens, who debunks the age old myth that “sex sells” and explains the one HUGE mistake that men make when trying to market to women.

181 – How to Market to Women with Amanda Stevens.
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180 180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video.

The famous (or is it infamous?) “First Kiss” video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video’s creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral.

180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video.
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179 179 – You don’t need a business coach, right?

Ben Fewtrell emailed me recently saying he’d “…be keen to talk about the bad taste in your mouth feeling people feel when Business Coaching is mentioned.”

Bring it on, I said!

Ben sold his first successful business in his 20s and went on to become one of Australia’s top business coaches and CEO of award-winning ActionCoach Corporate Australia. In this episode, Ben shares his personal business story and gives some straight shooting marketing advice for small businesses

PLUS listen in for a ninja marketing tip that we could all benefit from.

179 – You don’t need a business coach, right?
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178 How to overcome fear and create the business of your dreams, with cameleer Russell Osborne

What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about “big picture” business strategy, as I chat with English lecturer turned outback entrepreneur and cameleer, Russell Osborne. After a personal tragedy shook Russell’s life to its core, he set out to achieve a massive goal that dominated his career as well as his personal life. How did he do it? What did he learn? Tune in to today’s episode, as Russell takes us on a journey across outback Australia that delves into overcoming depression, designing your ideal life, facing fear head-on and visualising your goals to make them a reality.

How to overcome fear and create the business of your dreams, with cameleer Russell Osborne
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177 Son buys Dad’s business. What happens next is amazing.

Is your business just earning you a wage? Do you feel like you’re trapped in a “job”, when you thought you’d be running the business of your dreams? That was how Glenn Walton’s Brisbane tree lopping business was until he took over from his dad. But Glenn made some smart marketing moves that grew his website traffic by 860% and saved $30,000 per year on marketing. Listen in to find out how he did it.

Son buys Dad’s business. What happens next is amazing.
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