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AUSTRALIA’s #1 Marketing Show

Each weekly episode is chock full of marketing
G O L D for the motivated business owner.

  • Practical marketing tips & tricks.
  • Interviews with successful business owners.
  • Listener questions answered.
  • Delivered with a smile and a laugh !

Net Registry

162 A story about business recovery after a disaster.

In 2009 Dave Stirling lost five businesses in Victoria’s Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Dave talks about how he and his wife got back up and running with a new business – Tower Motel in Marysville, a lovely, quite hotel in Melbourne’s gorgeous countryside, and why it was important to them they go back into business.

PLUS I tackle a couple of listener questions about podcasting and share some feedback from a listener who’s made the jump out of corporate and started their won business. Happy days!

A story about business recovery after a disaster.
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161 How to turn a passion into a business.

Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world.

PLUS I announce details of my upcoming Content marketing webinar, I answer a listener question around the importance of marketing strategy and help another listener shake the corporate shackles. Enjoy!

How to turn a passion into a business.
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#160 How to create another revenue stream in your business.

Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym and in favour of creating online tutorials; the income from which surpassed that of his brick and mortar business in just 15-months!

How to create another revenue stream in your business.
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#159 How to use cold calling to make money.

Cold calling freaks many small business owners. But done right, it’s a great marketing strategy to get generate more enquiry and sales. This week I talk with Jenny Cartwright, cold calling & telesales expert from Telesales Training and we come up with answers to your most pressing cold calling questions to help you get it right. Are you ready to discover how to use cold calling to grow your business?!

How to use cold calling to make money.
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WebCentral

158 A brave PR stunt involving a real estate agent, the Czech Republic’s President and his castle.

What would you do if you were a real estate agent and the government revoked your trademark? Sell the President’s castle, of course! At least, that’s what today’s guest tried to do in what’s shaping up to be a very brave PR stunt. Plus I share some tips on how to be engaging when using social media. Enjoy this episode of Australia’s favourite marketing show.

A brave PR stunt involving a real estate agent, the Czech Republic’s President and his castle.
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#157 Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet.

From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They’re just some of the marketing mysteries uncovered in this episode of The Small Business Big Marketing Show.

My guest today is David Warne – Founder and owner of Sydney Tall Ships.

We start off by talking about how he built a highly successful spit roast business in Sydney, which six years ago, enabled him to buy his first tall ship. Yep, tall ship! It was then that Sydney Tall Ships was born … that todays is a multi-million dollar iconic business.

But it wasn’t all plain sailing. (Excuse the pun ;0)

Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet.
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#156 How to use transparency as a marketing strategy.

Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses.

This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business; I give you an update on the Thankyou water brand; and I discuss an email I received from a not-so-happy camper. Then I share some great feedback from a listener who is not a business owner or entrepreneur, but listens to the show to stay current in the marketing arena and for inspiration.

Enjoy!

How to use transparency as a marketing strategy.
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#155 How to write copy that converts.

In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback.

If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Ready? Go!

How to write copy that converts.
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WebCentral

#154 Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm

What do innovation, guerrilla marketing, and price positioning have in common? They’re all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands.

Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm
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#153 The ‘retail is dead’ episode. Plus loads more marketing gold.

Retail’s future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the Small Business Big Marketing show.

Plus I have an intense fireside chat with extreme retailer Brad Smith of motorcycle lifestyle brand Braaap, who’s won way too many business awards for his own good; and on his way to building an empire.

We are talking marketing G O L D , SBBMers! Marketing gold.

The ‘retail is dead’ episode. Plus loads more marketing gold.
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