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AUSTRALIA’s #1 Marketing Show

Each weekly episode is chock full of marketing
G O L D for the motivated business owner.

  • Practical marketing tips & tricks.
  • Interviews with successful business owners.
  • Listener questions answered.
  • Delivered with a smile and a laugh !

Net Registry

#156 How to use transparency as a marketing strategy.

Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses.

This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business; I give you an update on the Thankyou water brand; and I discuss an email I received from a not-so-happy camper. Then I share some great feedback from a listener who is not a business owner or entrepreneur, but listens to the show to stay current in the marketing arena and for inspiration.

Enjoy!

How to use transparency as a marketing strategy.
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#155 How to write copy that converts.

In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback.

If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Ready? Go!

How to write copy that converts.
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#154 Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm

What do innovation, guerrilla marketing, and price positioning have in common? They’re all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands.

Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm
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#153 The ‘retail is dead’ episode. Plus loads more marketing gold.

Retail’s future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the Small Business Big Marketing show.

Plus I have an intense fireside chat with extreme retailer Brad Smith of motorcycle lifestyle brand Braaap, who’s won way too many business awards for his own good; and on his way to building an empire.

We are talking marketing G O L D , SBBMers! Marketing gold.

The ‘retail is dead’ episode. Plus loads more marketing gold.
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#152 Travelsim CEO talks partnerships, messaging and the moment that changed everything.

In this episode I chat with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put in your phone when you go overseas. The result? No bill shock!

This is a fascinating and honest interview, with a focussed business owner. It’s full of marketing tips and tricks covering getting your key messages right, how to get leverage from smart partnerships, strategic office location and much more.

PLUS I want to shout out to the small business owners that made an effort to join me at the meet up in Melbourne last week.

Travelsim CEO talks partnerships, messaging and the moment that changed everything.
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#151 It’s a listener love in! We talk eNewsletters, regrets of the dying, low cost branding, Facebook conversions & meet ups. Plus, I get a kiss and a caning!

So much marketing love to spread around. And so little time.

Unfortunately, this past week I’ve been struck down with the man flu and could hardly talk (I know, me not being able to talk!), so this week I decided to answer some listener questions.

We cover a load of marketing ground including eNewsletters, Facebook conversions, low cost brand reminders, Yellow Pages plus I gtet a virtual hug from one listener and a kick in the head from another.

Happy days!

It’s a listener love in! We talk eNewsletters, regrets of the dying, low cost branding, Facebook conversions & meet ups. Plus, I get a kiss and a caning!
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#150 Google Adwords tips and tricks for 2013/14. AKA the advertising money tree episode!

” … it really is a little magic money machine sitting on your desk.”

That’s how today’s guest, Mike Rhodes, founder of WebSavvy, describes Google Adwords.

Now they are very big words – but Mike honestly believes that Adwords is about as close to an advertising money tree as we’re ever going to get.

Thankfully, Mike backs this claim with the facts and know-how. And he shares both in this fireside chat.

PLUS I tackle a question from a listener who is wanting to start a business naming business.

And I have a whinge about a couple of big brands that have let me down recently through their social media activity – well, make that lack of social media activity.

Enjoy!

Google Adwords tips and tricks for 2013/14. AKA the advertising money tree episode!
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#149 How To Promote Your Business Offline. AKA old school marketing!

It’s old school marketing all the way this week. None of this fancy new online marketing. Uh-uh! That’s for the young kids.

Tune in and you’ll discover how to promote your business offline. Yep … no websites, likes, tweets, hashtags, PPCs, pins or requests to connect in sight.

Instead, you’ll hear from Adelaide Accountant, Andrew Mattner of HMCR Accountants, who’s built a successful practice by practising tried and tested marketing techniques.

PLUS I tackle a listener question about their editorial mission, share a couple of wins and remind you about the upcoming inaugural SBBM meet up. Enjoy!

How To Promote Your Business Offline. AKA old school marketing!
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#148 Marketing ideas abound, 7 listener questions answered plus I get on my soapbox!

As small business owners, marketing can often be pushed to the back of the pile as we find ourselves working hard in the business, but rarely on the business.

Or in some cases, marketing ideas abound but it’s the time and knowledge required to implement them that’s missing.

As a result, your marketing suffers, which can often lead to money being left on the table.

That’s why I’ve dedicated this episode to answering some of the better listener questions I’ve received over the past few months.

Plus I announce a Melbourne listener meet up. Listen in …

Marketing ideas abound, 7 listener questions answered plus I get on my soapbox!
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#147 Here’s a lesson in business courage. It’s inspiring stuff!

Social entrepreneur Daniel Flynn is not scared to have a crack. A big crack! When I first chatted to him in episode 136 of Small Business Big Marketing, he told us all about how and why he entered the crowded bottle water category with the Thank-You Water brand. Having already saved 50,000 lives, he’s now seriously reaching for the stars, with a goal to now save millions of lives in third world countries.

How?

Well, to start with he’s just announced an amazing brand extension in to food and body care products under the Thank-You brand. 22 SKUs, in fact! That’s what I call guts!

PLUS in this episode I tackle a question from 13-year old Jess, who is keen to know how to start a surf brand. Listen in …

Here’s a lesson in business courage. It’s inspiring stuff!
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