I call today’s idea the secret to getting your first 153 email subscribers.
You’ve got a website, right? And unless it’s an eCommerce site where customers come back often to repurchase, your website probably gets visited once, maybe twice by prospects checking you out before they buy.
If that’s the case, then it would be a damn good idea to offer something of high perceived value in return for their email address. That way you can have an ongoing email conversation with them over the coming weeks, months and years.
So, here’s my 3-steps to getting your first 153 email subscribers:
Pro-Tip: If you think email marketing is dead, then lose that attitude. It’s holding you back. Any marketing done well, that’s helpful by nature, will be welcomed by the recipient.
That’s my 3-steps to getting your first 153 email subscribers.
To help you bring this low-cost marketing idea to life, here’s some additional resources:
As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.
So, what have you got to lose?