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Why Helpful Marketing Is So Effective In Growing Your Business Read More

Why Helpful Marketing Is So Effective In Growing Your Business

Being helpful is unquestionably a good thing to do in life. Helping other people doesn’t just make them feel good. It makes you feel good. Here’s how creating helpful marketing can help grow your business …

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What Have You Got To Lose? Read More

What Have You Got To Lose?

Starting October 25, 2016 on your favourite marketing podcast, I share one simple yet effective marketing idea that you can go and implement immediately. An idea that won’t cost a fortune

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Why search engine marketing is critical to your online success Read More

Why search engine marketing is critical to your online success

Ask yourself these questions: How easy it is to find your business on search engines? Is your business coming up on the first search engine results page? Do you have your search marketing strategy in place? Now, read on …

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8 Fake Viral Videos That Fooled The World Read More

8 Fake Viral Videos That Fooled The World

Independent Australian production studio, The Woolshed Co. have released the results of a two-year social experiment exploring the phenomenon of ‘viral’ videos and shareable content. They repeatedly achieved world wide news coverage and gained over 200 million views with a series of fake viral videos without any paid media, promotion or publicity.

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My Top 10 Questions To Start An Interesting Conversation Read More

My Top 10 Questions To Start An Interesting Conversation

Starting a conversation with someone you’re meeting for the first time can be tough. It could be a new client, employee or a supplier.

Well, it doesn’t need to be that way.

Here’s 10 ice-breaker questions I love to use to get the conversation started.

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How a very disruptive business did 7-figure revenues in year one – with Dominic Holland of Tow.com.au Read More

How a very disruptive business did 7-figure revenues in year one – with Dominic Holland of Tow.com.au

I like to think that the archive of The Small Business Big Marketing Show is full of marketing gold. In fact I know it is, as I continue to receive

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TEDx Melbourne Ticket Giveaway Read More

TEDx Melbourne Ticket Giveaway

A big thanks to past guest John Yeo for giving me a couple of General Admission tickets to the upcoming TEDxMelbourne event. Here’s the low down: Tickets available:  2 (1

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How to Leverage the Power of Visual Content in Your Content Marketing Strategy Read More

How to Leverage the Power of Visual Content in Your Content Marketing Strategy

Gone are the days of purely textual stimulation and information. In 2016, thanks to social media and smartphones, words alone are not sufficient. The modern person requires both visual and written incentive to be properly engaged and entertained. As well as this, content with visuals also has a greater lifespan online.

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9 ways to boost the search relevancy & authority for your web pages Read More

9 ways to boost the search relevancy & authority for your web pages

There are several factors in SEO (Search Engine Optimisation) that allow websites to rank on the first page of Google. And boy, is it worth knowing these factors, as right now your website is a needle lost in the world’s biggest haystack (ie. the Internet).

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What’s With The Hate Mail? I’m Only Trying To Ensure Your Business Success, Enjoyment & Longevity. Read More

What’s With The Hate Mail? I’m Only Trying To Ensure Your Business Success, Enjoyment & Longevity.

As many of you may know, I’m a big supporter of Australian businesses outsourcing what they can to The Philippines. And of recent times (the last three weeks), I’ve been promoting this particularly heavily.

As a result of sticking my neck out, I’ve received some hate mail. Well, let’s call it pissed-off mail – hate’s a big word as I often tell my kids. Whatever, not everyone’s happy …

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