Each weekly episode is chock full of marketing
G O L D for the motivated business owner.
Another disruptive marketer, Felicity Rogers of the modern uniform business Cargo Crew, joins us to explain amongst other things how Gwyneth Paltrow came to wearing one of her uniforms.
Casting Calls.
Speed dating sessions.
A customer service ideology affectionately called ‘The Love’.
These are just some of the ways today’s guest has built an incredibly strong culture in their business.
And we all need a bit of culture!
Chris Kelsey, a 19-year old, high school dropout, who’s now a San Francisco based app developer, employing 68 people and making gazillions! Yep. It’s one of those cliched stories. But I gotta tell you, he has a very liberating view on how to grow a business. Plus I tackle a listener question about referencing death in marketing. Big show!
8 years ago, Lizzy Abegg had an epiphany that she needed to move to Byron Bay to help her little sister grow a struggling jewelry business. Well, that business is now called Spell & the Gypsy Collective … and it’s a multi-million dollar fashion empire.
Quentin Nolan of Liquid Ski Tours is a young man on a mission. At the ripe old age of 31 he’s determined to create the world’s best ski tour company – and right now, he has partnerships with Australia’s two largest airlines and owns 6 hotels in Japan!
Paul Medeiros made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop.
Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business.
Instead, he rolled the dice, and more than doubled their retail footprint.
He’s now the founder of one of Australia’s hottest up and coming franchises – The Source Bulk Foods.
This is a story of courage, determination and being true to one’s values.
Today’s guest did the interview in her pyjamas. Why?
Because she can!
She’s a true entrepreneur, starting a business to help put herself through university, only to then systemise it so that today it runs for the most part … without her.
And who doesn’t want a bit of that?!
David Christison is responsible for 8 unique viral videos that have a combined viewing time of 164 years.
Enough said! Let’s go and find out how he did it … and why!
If you’re keen to learn how to remove yourself from your business and make more money in the process, then you’re going to love this chat with podiatrist, Daniel Gibbs. He even had to cancel a Tuesday morning golf game to do the interview!
Sam Reid is the co-founder of hugely popular cider brand Willie Smiths.
I meet him at the recent Telstra Business Awards in Tasmania. One of my jobs as the emcee was to announce the finalists for each category and read out a short bio about their business.
Each business always got a round of applause … although some got a bigger applause than others. Willie Smith’s Cider got the biggest by far …. Quite heartfelt, it was!
What are they doing that other businesses aren’t? Why all the love?!
So, here’s Sam Reid, co-founder of Willie Smith’s Cider.
