Past guest and YouTube sensation Melissa Maker of Clean My Space joins us for a well overdue update, and amongst other things, explains how she got Modern Family star Jess Tyler Fergusson (he plays gay Dad Mitchell) to appear in her marketing free-of-charge … yep … FOC.

Melissa first appeared on this show way back on episode 197. Back then she had a nice little cleaning business in Toronto, that she marketed through some very helpful how-to cleaning videos.

Well, she still has nice little cleaning business has grown into a nice little business with multiple revenue streams well beyond cleaning. If you ever wondered if being helpful in your marketing was a valuable strategy, then here’s all the proof you need.

The Squatty Potty video of the unicorn that does rainbow coloured poo (yep, you heard right) has had 65,000,000 views to date across Facebook and YouTube … and it’s increased sales of Squatty Potty by 600% in its first three months. Join me as I go behind-the-scenes with Bobby Edwards, Squatty Potty’s owner and creator.

Plus I share a productivity hack that’s saving me time and making my emails so much more interesting.

Off to the Goldfields!

Imagine starting an airline. Well, today’s guest and his two mates just did. And you can fly as often as you want for one (pretty reasonable) flat rate.

Luke Hampshire is the co founder of Fly Airly – a very different kind of airline.

“How different?” Well, put it this way, Fly Airly flies only between three of Australia’s main cities – Melbourne, Sydney & Canberra – and it’s a membership-based pricing model in which they charge a flat monthly fee which allows you to fly as often as you like.

Cool, huh? Brave, definitely!

Ever wondered about the importance of building a personal brand? Maybe you think that’s a marketing strategy for only reeeaaally successful people. Well, time to rethink that one. My guest today escaped the corporate cubicle and has very quickly built a successful business thanks to his own personal brand.

Gary Elliott runs Leisure Options – a business laser-focussed on on providing holiday and travel options to people with disabilities. When I first identified Gary as a potential guest, I made the assumption that he ran the business because he had family effected in some way by a disability. A pretty strong why, you’d have to agree. Well, I was wrong!

He bought the business because it was under done – and the upside was huge. He now has his wife and kids involved and he L O V E S what he’s doing. If you want to know what it’s like to not have a job but earn good money then listen in – as Gary and his team have mastered the art of loving what they do.

What do you do when your business operates in a compassionate industry where marketing and sales are a dirty word? Well, one thing you could try is follow the lead of country vet and long time listener, Braden Collins. Braden has successfully applied many of the ideas shared in past episodes along with his own sprinkling of marketing magic. Let’s do this …

Are you wondering how to generate more leads? Excellent. Then join me, as I chat with serial entrepreneur Clay Clark (of Thrive15) who’s launched nine successful business, including a membership-based men’s hairdressers called Elephant In The Room!

PLUS in today’s episode of Australia’s best marketing podcast, I help a listener with some ideas about how to create remarkable marketing in an industry he considers to be boring and occasionally upsetting!

You ready? Excellent. Let’s do this …

After working for 10 years in a hospital, Leena van Raay decided she wanted to actively promote health rather than cure sickness. Wanting to promote healthy eating and the joy of cycling to the masses, she quit her full-time job as a medical researcher and started events company Bike n’ Blend. She has been so busy she has hardly had the time to look back!

You’ve got two choices when you go bankrupt. You either give up … or you get up, dust yourself off and create a business and a life you love. Have a guess what today’s guest did?

Plus in today’s episode we find time for a quick check-in, I share a motivational quote about living the life you deserve, and I share some feedback from two motivated business owners who have successfully taken some swift marketing action.

Yep, you guessed it … another massive episode of Australia’s best marketing podcast.