Each weekly episode is chock full of marketing
G O L D for the motivated business owner.
Does the idea of getting your beautiful business in front of hundreds, if not thousands more of your ideal customers excite you.
No need to answer that … of course it does!
Then join Dale Beaumont and I are we detail the 7 steps to creating highly effective partnerships.
Effective marketing doesn’t have to be expensive. In fact, some of the best marketing ideas I’ve seen to help small businesses grow, have been incredibly cheap. Sometimes all they cost is a little effort on behalf of the owner.
Kara Lauder works in a mine up in Western Australia’s Pilbara region. She’s also in the very early stages of what she hopes to be Australia’s best cowboy boots company. And boy oh boy, is she putting in place some solid marketing strategies. Yee-hah!
The iconic UGG Boot brand was founded by surfer Brian Smith in 1978 – it’s now a billion-dollar brand, but don’t be fooled … the early days were tough, until Brian made one small pivot.
Does selling freak you out? Well, you’re not alone. It used to freak me out until I spoke with today’s guest, who shares 5 keys to closing every sale. And boy oh boy, they’re not what I expected!
Mark Phillips infuriates me. He calls himself a digital nomad, running six-figure business as he travels the world. He did this interview from his office, which involved sitting on the beach overlooking the Great Barrier Reef. Oh boy, hasn’t the world changed?!
Kate Morris was selling make-up at the Clarins counter of a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty – laying the foundation for Australia’s largest online retailer of beauty products.
Barefoot Cinema founder Julian Grant explains how he ensured year one of the business was a huge success.
Hands up who’s got a side hustle. Keep your hand up if you’d like your side hustle to turn into a multi-million dollar business. And keep your hand up if you’re doing something about it. Today’s guest acted on his side hustle and it’s now turning over close to ten million bucks a year.
Today’s guest, Glenn Azar from the Adventure Professionals has some very harsh but fair advice for us all. He says, “We’re all trying to get to death as safely as possible!” So, if you’re a risk averse business owner, then I think you’re going to love the advice he has to share.
