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AUSTRALIA’s #1 Marketing Show

Each weekly episode is chock full of marketing
G O L D for the motivated business owner.

  • Practical marketing tips & tricks.
  • Interviews with successful business owners.
  • Listener questions answered.
  • Delivered with a smile and a laugh !

Net Registry

190 190 – A live Q&A full of small business marketing gold, from the Westpac Small Business Innovation Forum.

This extra special podcast episode is brought to you from the Westpac Business Innovation Forum, where I was not only joined by two of my favourite business owners but by a live audience! Podcast 190 sees the return of Miss Chu, the undisputed Queen of rice paper rolls, and Braaap’s Brad Smith, a fiercely motivated entrepreneur who has changed the landscape of Australian motorcycle manufacturing.

In this episode, we tackle tough audience queries from how to inject a sense of fun into a legal practice through to what it takes to overcome business failures. Let’s get started!

190 – A live Q&A full of small business marketing gold, from the Westpac Small Business Innovation Forum.
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189 189 – Insights in to success with gazillionaire business owner, Jayco’s Gerry Ryan.

Gerry Ryan is not just a business owner. He is a bonafide *gazillionaire* who has successfully built the most successful caravan manufacturing company in Australia and New Zealand, Jayco – completely from scratch. On top of this, he has produced major theatre productions, launched a successful property development business, and even part owns a Melbourne Cup winning horse. Gerry shares his secrets to success in this latest episode…

189 – Insights in to success with gazillionaire business owner, Jayco’s Gerry Ryan.
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188 188 – This multi-million dollar business relies 100% on door to door sales, with BioSolar’s Leigh Storr.

At the age of 31, you’d be forgiven for thinking that Leigh Storr, the founder of a solar panel installation company, BioSolar, is just starting out in the world of entrepreneurship and small business. In fact, this week’s interviewee has been identifying lucrative business opportunities from the age of just 14.

His latest venture, BioSolar, has one important difference – it uses 100% door-to-door sales and marketing. Leigh really demonstrates that your business doesn’t have to fit the typical mould and with a little outside-the-box thinking, you can create a small business that makes a big impact. Let’s get into it!

188 – This multi-million dollar business relies 100% on door to door sales, with BioSolar’s Leigh Storr.
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187 – How customising your offer can grow your business, with Rozibaby’s Tahir Baig

In my chat with Tahir Baig, co-founder of customisable prams retailer Rozibaby, he reveals how he overcame his risk-averse nature to become a successful start-up business founder, how customisation has allowed Rozibaby to own a playful and exciting point of difference, and just how important publicity (including a nail biting TV audition) has been for Rozibaby right from its launch.

I also announce the winner of the Cactus Skincare competition and share some great news from inside the Small Business Big Marketing Forum. Listen up …

187 – How customising your offer can grow your business, with Rozibaby’s Tahir Baig
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186 – Stand out by building a strong brand, with tuck shop owner Miss Chu.

Every business has a story, but how often does a business idea emerge from escaping a dictatorship and surviving a refugee camp? That’s exactly what happened when Nahji Chu launched her Vietnamese tuck shops back in 2008. But this week’s podcast is no pity party. In fact, my chat with Nahji perfectly showcases how she injected her fun spirit and passion for Vietnamese culture into misschu, creating a fast food business that breaks the mould. Listen up …

186 – Stand out by building a strong brand, with tuck shop owner Miss Chu.
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185 – Proof that changing who you are can positively impact business growth.

Cactus Skincare’s Ryan Clark wasn’t tight with the in crowd at school. But things changed once he decided to assist his mum relaunch her fledgling skincare brand. He sought training in body language, speech therapy and socialite (yep socialite) psychology; started to attend all the right events and managed to seed some of the most beautiful women in Australia. That last bit sounds wrong, but it’s exactly what he did! Listen up …

185 – Proof that changing who you are can positively impact business growth.
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184 184 – Celebrating business milestones, switching off, business isolation and a touch of nudity.

Australia’s best-selling small business, Andrew Griffiths, joins me for another episode of Funny Business. This time we’re keeping it upbeat with the theme of celebration. Andrew shares his insights into the importance of celebrating business milestones, of being proud of everything you do in work, and of celebrating your customer relationships.

Plus, we give you some tips on how to avoid becoming isolated in business, and how to switch off from work when your phone won’t stop buzzing. So, let’s get into it! Oh, and there’s a little nudity thrown in for good measure ;0)

184 – Celebrating business milestones, switching off, business isolation and a touch of nudity.
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183 183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode.

What if locking your door, taking down your business sign, and saying “goodbye” to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call “repulsion marketing” to design a lifestyle where he was making more money than most of his colleagues while only working two days per week.

183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode.
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182 182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley

Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy’s the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information.

182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley
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181 – How to Market to Women with Amanda Stevens.

Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard – and understood (sound familiar). They’re looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I’m joined by Amanda Stevens, who debunks the age old myth that “sex sells” and explains the one HUGE mistake that men make when trying to market to women.

181 – How to Market to Women with Amanda Stevens.
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