Each weekly episode is chock full of marketing
G O L D for the motivated business owner.
Have you ever wondered what is involved in sponsoring a V8 Supercar? What about sponsorship as a marketing play? Listen in as I dive deep into the marketing angle of high level sponsorship as I go for 2 very fast laps in a Porsche V8 Supercar at The Laser Group’s race day.
Have you ever thought to yourself… “Should I sell my business?” Do you have a dream and a bag full of excuses not to chase it? Mortgage, bills to pay? Well this week’s guest had a dream and the reality of a bricks and mortar business and he and his family decided to chase the dream anyway. Since then they’ve created a business they love and are living the dream.
How James Young has developed The Cherry Bar to be part of this country’s Rock and Roll fabric. Listen in as we talk Business authenticity and how success lies in the last 5% of what you do.
Soren Trampedach of Work Club discusses how he is redefining co-working, serviced offices and business clubs through his unique workspaces that incorporate functional design and story telling. Grab a pen and paper and get ready to be inspired to create something remarkable.
Ever wondered how those new cold-pressed juice companies make money? Well listen up as these two corporate high flyers left their New York City corporate cubicles to create a beautiful business and brand.
Listen in as I chat to the bloke who removed bikinis from the world’s most famous beauty pageant – Miss Universe which started the greatest turn around of any territory in the last 25 years.
Listen up as Dan Tarasenko from Crowd Carnivore explains how he’s using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook.
You’ve heard the saying – ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn’t always the case.
My guest today helps ex-crims get jobs. And in doing so, he’s created a very nice little side business with a passive income – who doesn’t want a bit of that?! Plus in today’s epsidoe I share the three podcasts I’m loving right now. Let’s go!
Nick May of Walls by Design is mixing the old with the new. He has managed to get a 12X ROI on his Facebook marketing spend plus a 45% ROI on an old school direct mail campaign. Not to mention countless PR opportunities and recognition from his podcast The Chase Lounge. Oh, and he’s a long time listener of Australia’s number 1 small business marketing show and a forum member… coincidence?
