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AUSTRALIA’s #1 Marketing Show

Each weekly episode is chock full of marketing
G O L D for the motivated business owner.

  • Practical marketing tips & tricks.
  • Interviews with successful business owners.
  • Listener questions answered.
  • Delivered with a smile and a laugh !

Net Registry

170 This guy built a retail empire, got incredibly sick then chased down his passion.

Tony Gattari lead an inspired team to take Harvey Norman Computer Computer Superstores from a $9 million minnow to a $570 million empire. Burnt out, he then considered joining the ministry, he coughed blood daily for 3-years and was told he wouldn’t live past 50. At that point he decided to forget about money and live his passion. PLUS in this episode of Australia’s #1 marketing podcast, I respond to a listener who’s successfully implemented some of this show’s email marketing and website design tips. PLUS I announce a series of events that I think any small business owner keen to make an impact should attend. Listen up!

This guy built a retail empire, got incredibly sick then chased down his passion.
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169 A video marketing strategy with massive SEO implications.

Today’s guest is a council worker. But no ordinary council worker. Uh-uh. Johnathan Reichwald from Frankston in Victoria cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories. I also help a listener take maximum advantage of a guest post blogging opportunity and share some feedback from a listener who’s taking some serious marketing action as a result of this show. Love it!

A video marketing strategy with massive SEO implications.
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168 168 – YouTube helped this guy create the world’s leading drum teaching business – online and offline!

Today’s guest is Mike Johnston of Mike’s Lessons. Mike founded the website MikesLessons.com, which is an online drumming community run by himself and his wife Amber. The website offers live online drum lessons for beginner, intermediate and advanced players, taught by Mike and individual downloadable lessons all filmed in his home. After the site gained success, Mike expanded the business to the Mikes Lessons facility in Folsom, California and began to offer international week-long drum camps.

168 – YouTube helped this guy create the world’s leading drum teaching business – online and offline!
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167 How & why to use a virtual assistant.

Tired, stressed, overwhelmed? Have you considered getting some help? This week I chat with Chris Ducker, from Virtual Staff Finder, about how you can lighten your load using Virtual Assistant services. Plus I answer a listener question that is right on topic, and a dedicated listener offers up some advice on the best microphones to use on the road.

How & why to use a virtual assistant.
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166 How to get customers to tattoo your logo on their body!

Canadian gym owner Nicole Neuert from Kix 4 Chix has 45 clients tattooed with her logo! Listen in and find out how she did and why they do it. Plus I get feedback from a bored listener who offers me a deal and a mighty good idea; and I offer some branding advice to a musical debt collector.

How to get customers to tattoo your logo on their body!
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165 How clever marketing (and a fun name) helped Dr. Snip undertake 20,000+ vasectomies!

Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. In this entertaining episode with Dr Nick, he shares how he uses clever marketing to attract patients and get noticed in the community; how humour helps to overcome fear; and why helping take away ‘the fear’ helps his business grow. PLUS I share my top 9 considerations for naming a business. Listen up …

How clever marketing (and a fun name) helped Dr. Snip undertake 20,000+ vasectomies!
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164 Funny Business #8 : What is a tribe and why you should build one. Plus plenty more marketing G O L D !

It’s funny business time again and a chance for Andrew Griffiths (Australia’s top small business author) to get together with me, Tim Reid (Australia’s top marketing podcaster). In this episode of Funny Business we get into a heavy discussion about tribes and how to grow a healthy one; what to do with feedback; tactic for getting through the gate keeper; a ninja tip for smashing your ‘to do’ list; and some enlightening listener comments. So much to cover … so little time!

Funny Business #8 : What is a tribe and why you should build one. Plus plenty more marketing G O L D !
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163 This Brooklyn martial arts school is nailing old school marketing. Big time!

Online marketing hasn’t put an end to old school marketing. It never has and it never will. They compliment each other beautifully. You just need to know how to devise and implement a marketing strategy for your small business that makes best use of both. Today’s guest, Carmen Sognonvi of Urban Martial Arts in Brooklyn, is having huge success in this regard. As a result, she’s got a thriving family business, growing a strong list and punching way above her marketing weight!

PLUS I help a listener figure out how he can turn a passion project in to a social enterprise and share two fantastic upcoming events for any small business owner wanting to turbo charge their marketing. Happy days!

This Brooklyn martial arts school is nailing old school marketing. Big time!
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162 A story about business recovery after a disaster.

In 2009 Dave Stirling lost five businesses in Victoria’s Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Dave talks about how he and his wife got back up and running with a new business – Tower Motel in Marysville, a lovely, quite hotel in Melbourne’s gorgeous countryside, and why it was important to them they go back into business.

PLUS I tackle a couple of listener questions about podcasting and share some feedback from a listener who’s made the jump out of corporate and started their won business. Happy days!

A story about business recovery after a disaster.
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161 How to turn a passion into a business.

Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world.

PLUS I announce details of my upcoming Content marketing webinar, I answer a listener question around the importance of marketing strategy and help another listener shake the corporate shackles. Enjoy!

How to turn a passion into a business.
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