AUSTRALIA’s #1 Marketing Show

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G O L D for the motivated business owner.

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  • Listener questions answered.
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248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it.

An even better title for today’s episode is ‘How to get shi* done’. Today’s guest, Brent Grundy of global trampoline playground franchise Flip Out, turned an idea in to a $40M business in just 2.5 years, employing 800 staff across 13 countries in 34 locations. Oh, and just before that … he was near broke. Listen is an he explains how to move mountains.

Plus I share some emails from other listeners (just like you) who have rolled up their sleeves and are getting their marketing sorted. Big time!

Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.

Enjoy!

248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it.
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247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety

A slightly different episode today. I have a fireside chat with John Maher, of Carmen’s Road Safety, who’s turned his family’s personal tragedy in to a thriving little business that’s making a very big difference.

Plus I respond to a young listener who’s trying to break in to the world of marketing, I have a whinge about my lack of comments in the shownotes, and I (ever so slightly alter) a marketing quote from Guy Kawasaki ;0)

Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy!

247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety
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246 – How to create a poaint of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner

Are you hanging out for that time when you’re making so much money that you can start investing in businesses you’re passionate about? Well, that’s exactly where today’s guest is at – he’s a very successful Optometrist trapped in an entrepreneur’s body! Listen in as he explains how marketing played a huge role in his success from the very start.

Plus I launch my Marketing Coaching Service, I share an interesting comment an interviewer asked me on radio last week, along with a marketing quote from author and historian Steven Pressfield of The War Of Art fame.

Let’s do this!

246 – How to create a poaint of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner
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245 – How generous businesses are winning more customers

Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980’s (geez I loved the 80s!), these days it’s businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they’re booming.

So in today’s episode of Australia’s favourite marketing podcast, Andrew Griffiths and I get together for another instalment of Funny Business, in which we take a deep dive in to how generous businesses are rewriting the rules of marketing for this decade and beyond. Enjoy!

245 – How generous businesses are winning more customers
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244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how.

25 million views on one beautifully simple YouTube video … yet, for today’s guest, sales just aren’t what they should be. Mmmmmm, what’s goin’ on?!

Plus I take you behind the scenes of my show’s new sound bed, and share an inspiring marketing quote on the importance of being different by Coco Channel.

Let’s go!

244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how.
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243 – A retail marketing case study in which David gives Goliath a real going over!

We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest – Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys … and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath.

243 – A retail marketing case study in which David gives Goliath a real going over!
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242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up

Another bloody health food brand! Well, not really. This one’s doing a million bucks a month in sales, and was founded by a university drop out who’s doing some very cool stuff to stand out in an ultra crowded market place.

Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that’ll shock you in to action!

Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.

242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up
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241 – This physio gets a grip by turning to socks. Yeah, socks!

Ever think, “Geez, I wish I’d thought of that!”? Well, today’s guest thought of it. Acted on it. And is now making money from it. “It” being Gripsox. Yeah … socks with grip!

In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally.

Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!).

I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result.

Let’s go!

241 – This physio gets a grip by turning to socks. Yeah, socks!
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240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent

I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned disruption.

Hotel Quickly assists you in getting a last minute hotel booking – in fact, you can only get a room on it for the coming 48-hours. Now that’s disruptive!

240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent
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239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!)

I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel’s Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy!

239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!)
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