Do you struggle nailing your business pitch? Plenty do. Well, that’s all about to change as today’s guest, Oren Klaff of Pitch Anything, takes us through a very simple pitching process. Afterall, life’s a pitch!

Why does harnessing the power of review sites in your marketing strategy makes good sense? Because us humans love the opinions of others when making a purchase decision. In fact, the majority of customers (some say up to 81%) read online reviews before making a purchase decision. Or is that 72%? Hang on, I think it’s 81%. Whatever it is, it’s high. And if you’re not listing your business on review sites, then you just might be leaving money on the table.

Pinchapoo was borne from a simple, cheeky concept – ‘pinch’ the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?!

Join me for a fireside chat with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need.

Dave Munson is a great story-teller. Oh, and he happens to own a small business – Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry.

Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a highly engaging and emotional brand in an industry that isn’t known for its charm.

Join me around the campfire as Dave let’s us know how he does it.

Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place.

Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she’s opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles.

Yep, we get a bit woo-woo in today’s episode.

Rand Fishkin is ranked in the top 3 SEO experts in the world. That’s no mean feat given the amount of people trumpeting themselves as SEO experts. As the founder of MOZ, Rand has spent his business life helping businesses of all sizes rank well on Google. In this very candid interview, he explains in very simple terms, what a small business with a website needs to do to drastically improve their search engine rankings. Enjoy!

Imagine a marketing strategy that generated 200+ email enquiries per day. Has people travelling from across the world to use your services. And that’s created a three month waiting list for new clients.

Well, that exactly what’s happened to Melbourne Chiropractor, Dr. Ian Rossborough of Chiropractic Excellence, since he’s started filming the work he’s doing on his patients. Watch the video in the shownotes … it’s mind blowing! Then take a listen to my chat with him as he reveals how they’re created.

Michelle Bridges, Mia Freedman, Naomi Simson & Karen Jacobsen are just some of the amazing and successful business women who I’ve been lucky enough to interview over the past few years. And boy, have they shared some marketing gold.

So, in today’s episode of Australia’s #1 marketing podcast, we take a trip down memory lane to revisit some highlights from these fireside chats.

Enough talk. Let’s do this!

Ever wondered how to create a lifestyle business? You know, where you swing from a hammock, MacBook on your lap? Well, today’s guest isn’t quite there yet, but she has escaped the cubicle and is running a very cool virtual legal practice.

Plus in today’s episode I share five tips to help a listener identify their passion; and today’s marketing quote is all about the power of just one customer.

Plenty to cover, so let’s get stuck, right in.