Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy’s the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information.

Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard – and understood (sound familiar). They’re looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I’m joined by Amanda Stevens, who debunks the age old myth that “sex sells” and explains the one HUGE mistake that men make when trying to market to women.

The famous (or is it infamous?) “First Kiss” video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video’s creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral.

Ben Fewtrell emailed me recently saying he’d “…be keen to talk about the bad taste in your mouth feeling people feel when Business Coaching is mentioned.”

Bring it on, I said!

Ben sold his first successful business in his 20s and went on to become one of Australia’s top business coaches and CEO of award-winning ActionCoach Corporate Australia. In this episode, Ben shares his personal business story and gives some straight shooting marketing advice for small businesses

PLUS listen in for a ninja marketing tip that we could all benefit from.

What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about “big picture” business strategy, as I chat with English lecturer turned outback entrepreneur and cameleer, Russell Osborne. After a personal tragedy shook Russell’s life to its core, he set out to achieve a massive goal that dominated his career as well as his personal life. How did he do it? What did he learn? Tune in to today’s episode, as Russell takes us on a journey across outback Australia that delves into overcoming depression, designing your ideal life, facing fear head-on and visualising your goals to make them a reality.

Is your business just earning you a wage? Do you feel like you’re trapped in a “job”, when you thought you’d be running the business of your dreams? That was how Glenn Walton’s Brisbane tree lopping business was until he took over from his dad. But Glenn made some smart marketing moves that grew his website traffic by 860% and saved $30,000 per year on marketing. Listen in to find out how he did it.

How would you like to take 3 months off every year to travel the world with your family? That’s exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other 9 months of the year. Dale’s been an entrepreneur since the ripe old age of 19. He’s written 16 best-selling books and founded three separate million-dollar businesses.

Co-founder and CEO of one of Australia’s largest online businesses, Dean Ramler from Milan Direct, reveals how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman while not worrying about SEO and spending 95% of his marketing budget online. Plus I give a listener some tough marketing love. Listen in!

Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. I chat with this start-up’s founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Andy reveals the importance of naming and branding for your business, hiring staff who can empathise with your customers, and how to cut through in a crowded market.

Plus, I answer a listener question from a mindfulness therapist on how NOT to sound like a schmuck when talking about what your business does. Listen up!