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AUSTRALIA’s #1 Marketing Show

Each weekly episode is chock full of marketing
G O L D for the motivated business owner.

  • Practical marketing tips & tricks.
  • Interviews with successful business owners.
  • Listener questions answered.
  • Delivered with a smile and a laugh !

Net Registry

#120 How to use Pinterest to market your business.

“Do we really need another social media channel?!” That was the premise I went in to this interview with.

“Yes we do!”, is my view following this chat … on the proviso that it’s easy to manage and provides a commercial return.

The guy who convinced me is Jason Miles – the co-author of the best-seller Pinterest Power, VP of advancement at Seattle’s Northwest University and co-founder (with is wife) of Liberty Jane Clothing – a six-figure online business successfully selling designs for doll’s clothes.

As the head marketer for Liberty Jane Clothing, Jason is successfully using Pinterest to drive traffic and rank highly on Google.

Listen in as he explains exactly how he does it.

#120 How to use Pinterest to market your business.
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#119 How to overcome your fear of public speaking.

Cam Barber invented The Vivid Method to help people like you and I overcome the fear of public speaking. And thank God! I mean who doesn’t (you know what) themselves when they have the opportunity to get up on a stage or present to an audience of more than one?!

But here’s the thing – public speaking is a marketing strategy many more small business owners should embrace. It provides leverage, it positions you as an opinion leader and it forces you to get your message right. All mighty good outcomes when you’re wanting to build both your personal and business brand.

So take a listen as Cam explains how to lose the public speaking anxiety.

#119 How to overcome your fear of public speaking.
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#118 Precision marketing & customer service tips from an award-winning guesthouse owner.

Richard Everson owns and runs Schonegg, an award winning guesthouse in rural Australia. Recently he sent me an email requesting an interview, and it was this part of the email that caught my attention:

“My wife and I own Country Guesthouse Schonegg. We love the business and after 10 years, 7 tourism awards and over 65% repeat/referral business, we like to think we’ve learnt a thing or two about marketing.”

Richard also told me he’s been a chef at a Michelin hat awarded restaurant in London and worked on the QE2 – so I’m also thinking he knows a thing or two about customer service.

PLUS I wallow in self-pity as I share how Seth knocked me back and I pose a question that all motivated small business owners should be asking themselves if they want to improve their offering.

Enjoy!

#118 Precision marketing & customer service tips from an award-winning guesthouse owner.
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#117 How to create raving fans in your business. AKA build customer loyalty.

Sam Cavanagh is the National Executive Producer for Austereo – Australia’s largest radio network. This basically means he’s responsible for the creative output, and ultimately the ratings success of some of Australia’s most popular on-air talent including Hamish and Andy, Jules and Fifi and Kyle and Jackie O.

“But what’s this got to do with improving the marketing of your small business?” I hear you ask.

Plenty!

Sam has spent a lot of time recently mulling over and implementing the concept of turning listeners in to raving fans – it’s a complete mindset change as Sammy explains; one that once you get your head around has a major positive impact on your business. Listen up …

#117 How to create raving fans in your business. AKA build customer loyalty.
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#116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it.

Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au.

Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and has Mamamia has 500,000 readers and more than 14 million page views per month.

Listen in to this fireside chat I had with Mia recently where she explains exactly how she did it. It’s marketing gold. Enjoy!

#116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it.
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#115 The marketing year in review. What a massive year of marketing ideas it’s been!

I recorded this episode on New Year’s Eve 2012, and was in quite the reflective mood. It’s been a massive year of marketing ideas at the SBBM HQ, with so many amazing guests coming through the door and sharing some marketing gold.

Whilst I’m not usually a big one for looking back, setting resolutions and generally getting in to a reflective mood, the general consensus on show’s Facebook and LinkedIn group suggested that’s what you wanted to hear.

So what I’ve done is highlighted some highlights! Guests that left a marketing mark, insights that we could all use to help grow our business some random ramblings that caught my eye throughout the year. I also take you behind the scenes on my journey to losing 30KG over the past 12-months and talk about what I’ve got planned to help improve your marketing for the year head. Enjoy ;0)

#115 The marketing year in review. What a massive year of marketing ideas it’s been!
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#114 Will It Blend? That is the question!

Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it’s had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big idea and marketing courage that continues to result in a big pay off. Enjoy!

#114 Will It Blend? That is the question!
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#113 Franchising – Is it for you?

Greg Nathan is a leading franchise consultant in Australia. Prior to starting the Franchise Relationships Institute he ran three successful Brumby’s Bakery franchises. he now consults to both franchisors and franchisees around the world on how to ensure the partnership is both profitable and sustainable for the long term. In this interview we cover plenty of ground including:

– Who should and shouldn’t buy a franchise.
– How do you decide what type of franchise to buy.
– What you get when buying a franchise versus simply starting a small business from scratch.
– The dos and don’ts of successful franchising.
– Which franchises are the most popular at present.
– Plus much more.

I also have a rant about the importance of creating a memorable customer experience.

#113 Franchising – Is it for you?
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#112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more.

One of the great things I love about putting out this weekly podcast is the number of questions that come in from my listeners. It’s a fantastic way for me to get a sense of what’s on your marketing mind, and of course, for me to answer them every now and then in the actual show itself. And that’s what I’m doing in this episode.

So grab a cuppa and settle in (pen and notepad at the ready) as I tackle marketing challenges that cover personal branding versus business branding, including social media on business cards, how to get in front of senior management, seeking online and free publicity plus loads more. Listen up!

#112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more.
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#111 Funny Business 4 – Business planning, thanking clients, public speaking and some of our favourite things!

What do you get when Australia’s #1 small business author and Australia’s #1 small business marketing podcaster get together? Funny business, that’s what! It’s a time for Timbo and AG to share what’s on our minds in the hope it drives your business forward and gives you a chuckle along the way. In this episode we share our top public speaking tips, discuss how we plan for business, creative ways to thank clients, the 3 things we couldn’t do without and what we’re too scared to try! Listen up …

#111 Funny Business 4 – Business planning, thanking clients, public speaking and some of our favourite things!
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