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AUSTRALIA’s #1 Marketing Show

Each weekly episode is chock full of marketing
G O L D for the motivated business owner.

  • Practical marketing tips & tricks.
  • Interviews with successful business owners.
  • Listener questions answered.
  • Delivered with a smile and a laugh !

Net Registry

#125 Content Marketing with Joe Pulizzi.

Joe Pulizzi is the Founder of the Content Marketing Institute – a man way ahead of his time. With content marketing really hitting its straps this year, this fireside chat with Joe reveals everything any small business owner needs to know in order to ride the content marketing wave. And it’s a big wave, team, so hop on it!

PLUS I share an insight I’ve recently gleaned from running my Deep Dive Mastermind. It’s all about the importance of acknowledging the opportunity cost when marketing our businesses. Enjoy!

#125 Content Marketing with Joe Pulizzi.
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#124 Commonfolk Coffee Company – A cool cafe in a not so cool part of town.

Sam Keck has just started the Commonfolk Coffee Company – a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter style. The decor is industrial sheik, the staff are as well – the menu is limited but yum, and there’s no shortage of cool customers coming in and out on a regular basis. Now that all sounds pretty normal – and I guess you’re thinking, which cool inner-city suburb is it located? It’s not! Commonfolk Coffee Company sits plumb in the middle of the Mornington industrial estate – alongside panel beaters, car yards and welding shops!

And therein lies its massive point-of-difference. Listen in to hear how Sam’s created a very cool new cafe brand.

PLUS a guest from a recent episode has just had a big win thanks to being on the show. Gotta love that!

#124 Commonfolk Coffee Company – A cool cafe in a not so cool part of town.
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#123 Funny Business 5 – Goofing off, doing business in cafes & how to overcome setbacks.

Yep, it’s that time of the month when all business becomes funny business. A chance for Tim Reid (Australia’s #1 small business podcaster) and Andrew Griffiths (Australia’s #1 small business author) to get together and throw around some issues that are on the collective mind of the small business community. In this month’s episode we discuss:

– Doing business in cafes.
– Whether it’s OK for us small business owners to goof off.
– Whether you can give away too much knowledge.
– How to overcome business setbacks.

PLUS I tackle a listener question from Gino, who reckons I talk about people too much, at the expense of marketing ;0)

#123 Funny Business 5 – Goofing off, doing business in cafes & how to overcome setbacks.
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#122 The Big Question Episode (A Valentine’s Day special edition).

Ever since Jonathan Krywicki proposed to his wife in an amazing way seven years ago, he’s been badgered by other would-be suiters to help them get it right when preparing to pop the big question. So much so, in fact, that he’s gone ahead and started a business doing just that – an exclusive marriage proposal service aptly called Pitch and Woo.

Now, here’s the thing. Not only is Pitch and Woo a very cool business idea (unique in fact – in Australia at least), Jonathan is absolutely passionate about it and it comes through in this fireside chat. So passionate in fact, he’s been burning the midnight oil trying to get it to market whilst working full time for the man, and supporting a beautiful wife and four month old son.

So, slip in to something more comfortable, grab a glass of bubbly with your better half and slide in to this (not so romantic) but incredibly passionate chat with Mr Proposal himself.

#122 The Big Question Episode (A Valentine’s Day special edition).
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#121 From timber yard lackey to six figure business owner. Happy days!

Four years ago (at age 22) George Ryan was working full time (55 hours a week) for a lumber yard, making $10/hour to provide for his wife and daughter, and had no sort of higher education. He decided he hated his job, and intentionally set out to start an internet company. Four years later, still with no sort of formal education, he now has a thriving business in Hatchwise and make six figures. On top of all that, Hatchwise has been featured in articles twice in Inc. Magazine over the past two years. Nice!

Listen in as George shares how he did it, and lessons learned along the way.

#121 From timber yard lackey to six figure business owner. Happy days!
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#120 How to use Pinterest to market your business.

“Do we really need another social media channel?!” That was the premise I went in to this interview with.

“Yes we do!”, is my view following this chat … on the proviso that it’s easy to manage and provides a commercial return.

The guy who convinced me is Jason Miles – the co-author of the best-seller Pinterest Power, VP of advancement at Seattle’s Northwest University and co-founder (with is wife) of Liberty Jane Clothing – a six-figure online business successfully selling designs for doll’s clothes.

As the head marketer for Liberty Jane Clothing, Jason is successfully using Pinterest to drive traffic and rank highly on Google.

Listen in as he explains exactly how he does it.

#120 How to use Pinterest to market your business.
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#119 How to overcome your fear of public speaking.

Cam Barber invented The Vivid Method to help people like you and I overcome the fear of public speaking. And thank God! I mean who doesn’t (you know what) themselves when they have the opportunity to get up on a stage or present to an audience of more than one?!

But here’s the thing – public speaking is a marketing strategy many more small business owners should embrace. It provides leverage, it positions you as an opinion leader and it forces you to get your message right. All mighty good outcomes when you’re wanting to build both your personal and business brand.

So take a listen as Cam explains how to lose the public speaking anxiety.

#119 How to overcome your fear of public speaking.
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#118 Precision marketing & customer service tips from an award-winning guesthouse owner.

Richard Everson owns and runs Schonegg, an award winning guesthouse in rural Australia. Recently he sent me an email requesting an interview, and it was this part of the email that caught my attention:

“My wife and I own Country Guesthouse Schonegg. We love the business and after 10 years, 7 tourism awards and over 65% repeat/referral business, we like to think we’ve learnt a thing or two about marketing.”

Richard also told me he’s been a chef at a Michelin hat awarded restaurant in London and worked on the QE2 – so I’m also thinking he knows a thing or two about customer service.

PLUS I wallow in self-pity as I share how Seth knocked me back and I pose a question that all motivated small business owners should be asking themselves if they want to improve their offering.

Enjoy!

#118 Precision marketing & customer service tips from an award-winning guesthouse owner.
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#117 How to create raving fans in your business. AKA build customer loyalty.

Sam Cavanagh is the National Executive Producer for Austereo – Australia’s largest radio network. This basically means he’s responsible for the creative output, and ultimately the ratings success of some of Australia’s most popular on-air talent including Hamish and Andy, Jules and Fifi and Kyle and Jackie O.

“But what’s this got to do with improving the marketing of your small business?” I hear you ask.

Plenty!

Sam has spent a lot of time recently mulling over and implementing the concept of turning listeners in to raving fans – it’s a complete mindset change as Sammy explains; one that once you get your head around has a major positive impact on your business. Listen up …

#117 How to create raving fans in your business. AKA build customer loyalty.
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#116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it.

Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au.

Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and has Mamamia has 500,000 readers and more than 14 million page views per month.

Listen in to this fireside chat I had with Mia recently where she explains exactly how she did it. It’s marketing gold. Enjoy!

#116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it.
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