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AUSTRALIA’s #1 Marketing Show

Each weekly episode is chock full of marketing
G O L D for the motivated business owner.

  • Practical marketing tips & tricks.
  • Interviews with successful business owners.
  • Listener questions answered.
  • Delivered with a smile and a laugh !

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#115 The marketing year in review. What a massive year of marketing ideas it’s been!

I recorded this episode on New Year’s Eve 2012, and was in quite the reflective mood. It’s been a massive year of marketing ideas at the SBBM HQ, with so many amazing guests coming through the door and sharing some marketing gold.

Whilst I’m not usually a big one for looking back, setting resolutions and generally getting in to a reflective mood, the general consensus on show’s Facebook and LinkedIn group suggested that’s what you wanted to hear.

So what I’ve done is highlighted some highlights! Guests that left a marketing mark, insights that we could all use to help grow our business some random ramblings that caught my eye throughout the year. I also take you behind the scenes on my journey to losing 30KG over the past 12-months and talk about what I’ve got planned to help improve your marketing for the year head. Enjoy ;0)

#115 The marketing year in review. What a massive year of marketing ideas it’s been!
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#114 Will It Blend? That is the question!

Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it’s had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big idea and marketing courage that continues to result in a big pay off. Enjoy!

#114 Will It Blend? That is the question!
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#113 Franchising – Is it for you?

Greg Nathan is a leading franchise consultant in Australia. Prior to starting the Franchise Relationships Institute he ran three successful Brumby’s Bakery franchises. he now consults to both franchisors and franchisees around the world on how to ensure the partnership is both profitable and sustainable for the long term. In this interview we cover plenty of ground including:

– Who should and shouldn’t buy a franchise.
– How do you decide what type of franchise to buy.
– What you get when buying a franchise versus simply starting a small business from scratch.
– The dos and don’ts of successful franchising.
– Which franchises are the most popular at present.
– Plus much more.

I also have a rant about the importance of creating a memorable customer experience.

#113 Franchising – Is it for you?
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#112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more.

One of the great things I love about putting out this weekly podcast is the number of questions that come in from my listeners. It’s a fantastic way for me to get a sense of what’s on your marketing mind, and of course, for me to answer them every now and then in the actual show itself. And that’s what I’m doing in this episode.

So grab a cuppa and settle in (pen and notepad at the ready) as I tackle marketing challenges that cover personal branding versus business branding, including social media on business cards, how to get in front of senior management, seeking online and free publicity plus loads more. Listen up!

#112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more.
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#111 Funny Business 4 – Business planning, thanking clients, public speaking and some of our favourite things!

What do you get when Australia’s #1 small business author and Australia’s #1 small business marketing podcaster get together? Funny business, that’s what! It’s a time for Timbo and AG to share what’s on our minds in the hope it drives your business forward and gives you a chuckle along the way. In this episode we share our top public speaking tips, discuss how we plan for business, creative ways to thank clients, the 3 things we couldn’t do without and what we’re too scared to try! Listen up …

#111 Funny Business 4 – Business planning, thanking clients, public speaking and some of our favourite things!
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#110 How to start a business in 54-hours.

Imagine walking in to a room full of budding entrepreneurs with a vague idea for a new business, then 54-hours later having that idea validated, a team behind it ready to take it to market and it being the winning idea of many that were presented. Well that’s exactly what Joshua Carl just did – and in doing so won the coveted Startup Weekend Sydney grand prize with a very cool idea called Flixy, which enables cinemas to offer last-minute movie tickets via smart phones.

Flixy’s birth is an inspiring story of raw entrepreneurism and the exciting thing is it’s a work-in-progress which I hope to report back to you on in the weeks and months to come. So, listen up!

#110 How to start a business in 54-hours.
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#109 The 8 Stories You Must Tell To Build An Epic Business.

Valerie Khoo is a journalist, speaker and small business commentator. She’s also the founder of the Sydney Writers’ Centre which is a world-class training facility for budding writers. Valerie is also the author of the best-selling business book – Power Stories – and that’s what we talk about on today’s episode.

Valerie’s belief is that when you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates (we love that!), and give your business – or yourself – an unbeatable advantage. And I gotta say, I totally agree with her – afterall, who doesn’t love, remember and share a good story? Power Stories really is an essential guide to learning how to identify and create stories that will build your small business. Listen up …

#109 The 8 Stories You Must Tell To Build An Epic Business.
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#108 Interview with Jules Lund PLUS a little nudity!

Having your own show is a brilliant marketing strategy for any business. And what better person to learn some tricks of the trade from than national TV and radio star, Jules Lund.

I first met Jules Lund ten years ago when he was a young fella volunteering at The Reach Foundation. Since then Jules has gone on to become a super star of the Australian media scene. His meteoric rise to fame has included him founding and hosting a fantastic show on FOXFM called Dash, many years as a globe trotting reporter on the TV travel show Getaway and he now co-hosts the nationally popular Fi Fi and Jules Show on the Austereo network (having successfully taken over from Hamish and Andy two years ago- no mean feat!). His show, BTW, is also one of the most downloaded podcasts in Australia.

The big question is, what light can Jules Lund shed on small business marketing? Fair question indeed. The answer is plenty. Listen up …

#108 Interview with Jules Lund PLUS a little nudity!
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#107 How to turn your passion in to a profitable reality with cocktail entrepreneur Gordon Ryan.

Gordon Ryan owns and runs Riviver, a fancy cocktail bar in an old funeral home, that was part of a former Hurse garage in downtown Gosford – a regional city just out of Sydney, Australia. No, he’s no goth ;0) Oh, and he’s also a globe-trotting IT trainer for a not-so-small business called Microsoft! Gordon’s passion for cocktails and for creating what he refers to as a third place for people to spend time in a welcoming environment has lead him to a business he absolutely loves, and that turned a profit after just five-months of trading. Not an insignificant achievement given the substantial sunken costs involved in starting such a business. Listen in as he explains ho he did it.

#107 How to turn your passion in to a profitable reality with cocktail entrepreneur Gordon Ryan.
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#106 Funny Business 3 – Servile brands, selling, petty problems, testimonials & isolation.

It’s time for another solid chinwag with Andrew Griffiths in a segment that we lovingly call ‘Funny Business’ – an opportunity for Andrew and I to go head-to-head on various small business tips and issues that are on our collective minds … and have a laugh along the way. We talk servile brands, being a salesperson, testimonials, petty problems and isolation. May what we discuss help grow your business and inspire you to bigger and better things ;0)

#106 Funny Business 3 – Servile brands, selling, petty problems, testimonials & isolation.
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