“I love the marketing ideas you’ve shared, Timbo, but of the 250 people in this room, how many do you think will action them?”

I got asked this great question at the end of a keynote I gave recently. You’ll need to listen in to hear my answer, but what I can tell you (and you probably already know) is this… there is no shortage of marketing ideas in this world, but the magic is in the implementation of them.

And that’s where many (most?) business owners fall down. They hear a great idea, take a note of it, and then for whatever reason (there are many) they forget or don’t get around to taking action. They get sucked back in to the busy-ness of business.

Sound familiar? Cool. Well you’re not alone. So listen up!

When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have your game-face on at all times. Troy and Zara Swindells-Grose from Humour Australia beg to differ, and they make a very strong case for the power of humour in business in this week’s episode of Australia’s #1 marketing show.

What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months.

From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name.

Let’s do it!

If the very idea of multi-level marketing (also known as network marketing) sends you running for the hills, you might (I say might!) have a change of heart after listening to this episode with millionaire Paul McAneny, Australia’s second largest distributer of Isagenix products. Entering this interview, I was very open about my own views regarding network marketing, but (putting aside the business principles of network marketing) it’s clear Paul and his wife, Suzanne, are making a great living helping others, and have some valuable marketing insights to share.

At the tender age of 22 years old, Josh Nicholls graduated from collage and decided that it was about time to become an electrician. Soon enough Platinum Electricians was born and he went from operating in his parent’s spare room to growing his business by 1,200% in just five years. How did he do it? Simply by placing focus and attention on every element of the customer experience. In fact, he created a 21-step process. And you can, too.

This week’s episode delivers hard proof that absolutely every business niche can deliver their product or service with passion. Marc Lehmann, a former investment banker, identified that the accountancy software in the marketplace was not designed with small business owners in mind. And so he went back to basics and created a list of the things that small business owners would really want from accounting software – leaving all the accountancy jargon at the door. Now, that same online accountancy software, Saasu, has attracted around 100,000 users.

If you think that it’s impossible to travel around your country, the world even, while earning a great income, think again. Just three years ago, Caz Makepeace was stuck in the cubicle, and now she travels the world with her family, courtesy of her travel blog, Y Travel Blog. Find out how she does it in the latest episode of Australia’s #1 marketing show!

This week, psychologist Lindsay Spencer-Matthews shares how he managed to influence decision makers and get past the Doberman to book out his practice, his strategies for maximising the use of his time, and how he has reduced his patient no-shows from 3.5 per day to 1.8 per week. AND we manage to fit in more than a couple of Dad jokes along the way. Let’s get started with Episode 202 of Australia’s #1 marketing show!

It’s time for another episode of Funny Business with Australia’s best selling marketing author, Andrew Griffiths aka Griffo, and me, Timbo Reid. This time round, we get really stuck into big marketing questions like how to create a virtual marketing team, and how to know when it’s the right time to start your business. PLUS, I introduce our brand new sponsor, 99designs, and an unmissable offer from them. Let’s get started!