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AUSTRALIA’s #1 Marketing Show

Each weekly episode is chock full of marketing
G O L D for the motivated business owner.

  • Practical marketing tips & tricks.
  • Interviews with successful business owners.
  • Listener questions answered.
  • Delivered with a smile and a laugh !

Net Registry

#100 Anthill’s James Tuckerman – How he conquered the web (on $900!).

James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent’s home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement!

Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!). Within six-months Anthill Online was listed by Neilson Online Ratings among the Top 50 Business & Finance websites in Australia. Things are going well!

What few people know is that James made this digital transition on a budget of just $900.

Listen up and discover how he did it …

#100 Anthill’s James Tuckerman – How he conquered the web (on $900!).
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#99 How To Get Millions Of Dollars Of Free Exposure.

Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia’s (and the world’s) largest sporting events.

His marketing tool of choice is the little understood strategy of Guerrilla marketing (AKA ambush marketing).

Sacked from a cushy TV station job in 1988, Kym has achieved unpaid coverage at major sporting events including Cathy Freeman’s run at the 2000 Olympic Games, AFL grand finals and Melbourne Cups!

Whilst they’ve got him in to some hot water, they have also contributed to the success of the Messages On Hold business which is now turning over sixteen million dollars annually.

Listen in as Kym explains how he has (and you can) use guerrilla marketing to successfully increase the awareness of your business. Enjoy!

#99 How To Get Millions Of Dollars Of Free Exposure.
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#98 Crazy product demos, a publicity conundrum and some Bullshi* Bingo!

In this special episode (it’s spesh ’cause it’s the first of many), I hook up with Andrew Griffiths (Australia’s #1 small business author) to have a good old fashioned yarn about business and marketing issues, developments and current affairs that are on our collective mind. In this inaugural chat:

– Andrew suggests that someone has to be the most expensive, so why not make it you?
– Timbo is inspired by a bed store in New York that lets customers take a nap for free!
– Andrew identifies a new consumer trend called Newism (and Timbo questions it!).
– We both tackle a listener question about publicity from Sonya at Born Country Baby.
– Timbo talk about his experiences with Bullshit Bingo!

PLUS we seek your help to gives these episodes a name. So whack on your thinking cap and come on in …

#98 Crazy product demos, a publicity conundrum and some Bullshi* Bingo!
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#97 A Little Business Achieving Seriously Big Things (In Just 3-Years).

Imagine, if in the space of 3 years, you had a thriving business with a major retail presence, a major online presence, the #1 selling book in your industry, were about to launch a second book, had a major joint venture with your city’s biggest public space and were absolutely in love with what you did. Life would be pretty good, huh?

Well, that’s the story of this episode’s guest, Fabian Capamolla, one of the founders (Matt Pember is the other) of the Little Veggie Patch Co.

In this interview Fab shares exactly how they went about achieving so much, so fast. Enjoy!

#97 A Little Business Achieving Seriously Big Things (In Just 3-Years).
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#96 Flight Centre founder, Geoff Harris, openly shares his business insights.

Geoff Harris is one of the original founders (and still current owners) of Flight Centre … one of the world’s largest travel agents. Certainly Australia’s largest by a long shot. I shared a small part of this interview about 6-months ago. It was part of another series of interviews I intended doing with creators of iconic Australian brands. Alas, time wont allow me to indulge in that idea, so I’m releasing these interviews on the Small Business Big Marketing show. Others (already released include chats with Rip Curl founder, Bryan Singer and Beechworth Bakery Founder, Tom O’Toole.

#96 Flight Centre founder, Geoff Harris, openly shares his business insights.
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#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths.

It’s between you and your major competitor. You’re both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You’re both comparable on price and service delivery, so there’s not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you’d written (that you’d personally signed and given them instead of a business card) and BOOM you win!

A glorified business card is a great way to view having a book that helps market your business and win business.

Listen in as Andrew Griffiths, Australia’s #1 small business author explains why you should and how you can have a book to market your and grow your business.

#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths.
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#94 VinoMofo – An In Your Face Brand That’s Kicking A**!

This is a story of how and why it’s so damn important to build a brand and have the guts to stick to it through thick and thin.

In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) “…offers a small selection of hand-picked wines and wine-like things … at very mofo prices.”

Hear how Andre took VinoMofo from zero to hero using the power of branding, and was subsequently bought by Catch Of The Day, Australia’s biggest group buying site last year.

If the idea of taking your business from bland to brand appeals then listen up … Andre shares some absolute marketing gold.

#94 VinoMofo – An In Your Face Brand That’s Kicking A**!
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#93 Moneytribe Founder Talks About The Growth Of The Social Search Engine.

Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect – Australia’s largest and most successful online insurance comparison portal … turning it in to a multi-million dollar powerhouse. He

#93 Moneytribe Founder Talks About The Growth Of The Social Search Engine.
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#92 Rip Curl founder, Bryan Singer on how to build a global surf brand.

Bryan Singer co-founded Rip Curl in the 1960s and today it’s one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more.

Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds …

“We were just looking for a quid to fund our next surfing holiday.”

#92 Rip Curl founder, Bryan Singer on how to build a global surf brand.
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#91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey.

Tom O’Toole  is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia’s most motivational speakers. Not bad for a bloke who grew up in extreme poverty.

#91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey.
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