Grab Timbo's new book now

AUSTRALIA’s #1 Marketing Show

Each weekly episode is chock full of marketing
G O L D for the motivated business owner.

  • Practical marketing tips & tricks.
  • Interviews with successful business owners.
  • Listener questions answered.
  • Delivered with a smile and a laugh !

Net Registry

#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths.

It’s between you and your major competitor. You’re both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You’re both comparable on price and service delivery, so there’s not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you’d written (that you’d personally signed and given them instead of a business card) and BOOM you win!

A glorified business card is a great way to view having a book that helps market your business and win business.

Listen in as Andrew Griffiths, Australia’s #1 small business author explains why you should and how you can have a book to market your and grow your business.

#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths.
Play
Show notes Subscribe with iTunes Stitcher

#94 VinoMofo – An In Your Face Brand That’s Kicking A**!

This is a story of how and why it’s so damn important to build a brand and have the guts to stick to it through thick and thin.

In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) “…offers a small selection of hand-picked wines and wine-like things … at very mofo prices.”

Hear how Andre took VinoMofo from zero to hero using the power of branding, and was subsequently bought by Catch Of The Day, Australia’s biggest group buying site last year.

If the idea of taking your business from bland to brand appeals then listen up … Andre shares some absolute marketing gold.

#94 VinoMofo – An In Your Face Brand That’s Kicking A**!
Play
Show notes Subscribe with iTunes Stitcher

#93 Moneytribe Founder Talks About The Growth Of The Social Search Engine.

Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect – Australia’s largest and most successful online insurance comparison portal … turning it in to a multi-million dollar powerhouse. He

#93 Moneytribe Founder Talks About The Growth Of The Social Search Engine.
Play
Show notes Subscribe with iTunes Stitcher

#92 Rip Curl founder, Bryan Singer on how to build a global surf brand.

Bryan Singer co-founded Rip Curl in the 1960s and today it’s one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more.

Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds …

“We were just looking for a quid to fund our next surfing holiday.”

#92 Rip Curl founder, Bryan Singer on how to build a global surf brand.
Play
Show notes Subscribe with iTunes Stitcher

#91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey.

Tom O’Toole  is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia’s most motivational speakers. Not bad for a bloke who grew up in extreme poverty.

#91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey.
Play
Show notes Subscribe with iTunes Stitcher

#90 How To Create Killer Content With Small Business Author, Andrew Griffiths.

Andrew Griffiths is Australia’s #1 small business author, with 11 books published in over 50 countries. Yes, he’s prolific! His ability to create relevant, easy to understand and implement content laser-targeted at growing any small business is unmatched. He’s also an all round good guy.

My initial intention for interviewing Andrew was to discuss how a small business owner should and could go about writing a book as part of their overall marketing strategy. However, very early on in our chat, it became bleedingly obvious that quality time should be spent discussing the overall importance of creating useful, engaging content in all its forms – not just a book. So that’s what this interview is all about.

This is right up there with one of my favourite interviews. I hope you agree.

#90 How To Create Killer Content With Small Business Author, Andrew Griffiths.
Play
Show notes Subscribe with iTunes Stitcher

#89 ‘The Voice’ – A Runaway Marketing Success Story.

In this week’s episode I have a fireside chat with Adrian Swift, the Nine Network’s Executive Producer of The Voice – one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode – by the end of the series, this had skyrocketed to 3,000,000 viewers … just slightly more than Australia’s #1 small business marketing podcast ;0)

Now, you may well be wondering what can us small business owners learn from the marketing of a hit TV show like The Voice. The answer is PLENTY!

#89 ‘The Voice’ – A Runaway Marketing Success Story.
Play
Show notes Subscribe with iTunes Stitcher

#88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget.

Three years ago BlackMilk Clothing didn’t exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he’d stitched together around his kitchen table. The dream was launched.

Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything they make … bought by an unbelievably loyal following of raving fans – 160,000+ of them on Facebook, alone!

Not to mention the tens of meet-up groups that connect globally, all manned by volunteers who live for BlackMilk’s next product.

Oh, and did I mention they’ve done this on a modest marketing budget of ZERO DOLLARS! Yep, nudda. Zip!

#88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget.
Play
Show notes Subscribe with iTunes Stitcher

#87 How To Market A Business In Tough Times.

Larry Bloch co-founded Netregistry in 1997 – right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months … until mid 2000 when the boom went bust.

BUT that’s where it gets interesting … really interesting.

You see, marketing a business in boom times is relatively easy – there’s plenty of money and eager buyers – especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining? In fact, in 2012, Netregistry is now Australia’s most trusted provider of online services.

#87 How To Market A Business In Tough Times.
Play
Show notes Subscribe with iTunes Stitcher

#86 How to build a multi-million dollar online business.

Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors and generates hundreds of millions of dollars of work requests each year.

Listen in as Danial takes us on the journey of where the idea came from and how he managed to bring it to life after quitting his day job as an Industrial Relation lawyer and cleaning office buildings in order to pay the bills.

PLUS I welcome into the Small Business Big Marketing community my new sponsor Netregistry who are the experts when it comes to sorting small businesses out with all your online marketing needs. Exciting times, folks!

#86 How to build a multi-million dollar online business.
Play
Show notes Subscribe with iTunes Stitcher