Joe Pulizzi is the Founder of the Content Marketing Institute – a man way ahead of his time. With content marketing really hitting its straps this year, this fireside chat with Joe reveals everything any small business owner needs to know in order to ride the content marketing wave. And it’s a big wave, team, so hop on it!
PLUS I share an insight I’ve recently gleaned from running my Deep Dive Mastermind. It’s all about the importance of acknowledging the opportunity cost when marketing our businesses. Enjoy!