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AUSTRALIA’s #1 Marketing Show

Each weekly episode is chock full of marketing
G O L D for the motivated business owner.

  • Practical marketing tips & tricks.
  • Interviews with successful business owners.
  • Listener questions answered.
  • Delivered with a smile and a laugh !

Net Registry

#80 David Allen on Getting Things Done.

David Allen, famous for his ground-breaking work-life management system, Getting Things Done, talks to us about how you can be buried in projects yet have nothing on your mind! Oh, and it’s Lukeee’s last show :0( so we share a whole lot of heart-felt emails from you, our treasured listeners.

#80 David Allen on Getting Things Done.
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#79 The episode where Lukeee drops some sad news.

Sadly, Lukeee’s hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it’s been a sensational 79 episodes with one of my best mates. But family commitments, full-time work and life generally can get in the way of producing a regular show. That said, don’t despair too much – he will be back next week for a final episode, plus he’ll make the odd guest host appearance over the coming weeks, months and years.

Small Business Big Marketing isn’t going anywhere, there’s far too many marketing gems still to be uncovered, spectacular marketers to be interviewed and knowledge to be shared. So, despite the melancholy nature of this episode we still turn your marketing light on …

#79 The episode where Lukeee drops some sad news.
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#78 Australia’s largest media buyer sheds light on the future of brand communications.

Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80% of all content we consume will be digital and why we (as podcast producers) might just be on to something (we really liked that bit).

Plus we help a Chiropractor that’s running out of patience and the Prof suggests social media may not be all it’s cracked up to be.

#78 Australia’s largest media buyer sheds light on the future of brand communications.
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#77 What happens when passion takes over.

Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Hana is a true marketing go-getter, driven by a true passion for what she does. A modest marketing budget hasn’t stopped her from associating with the helicopter fraternity, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally.

Plus we give a listener some advice on how to get off the tools (well, rolling pin!) and the Prof introduces us to the concept of simultaneous media consumption.

#77 What happens when passion takes over.
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#76 Those 11 Forgotten Marketing Concepts Explained.

Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we’re all a very judgemental lot … and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years – whilst there are many more, it’s the understanding and implementation of these ones that will help propel your marketing returns forward in leaps and bound.

#76 Those 11 Forgotten Marketing Concepts Explained.
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#75 How To Be Innovative In Your Business.

Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book ‘Beyond The Obvious’. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture. Listen in and you’ll discover a step-by-step process for becoming innovative, why brainstorms don’t work and so much more. This is gold!

#75 How To Be Innovative In Your Business.
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#74 LinkedIn’s MD On How To Use LinkedIn For Business.

Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. If you’re like us, you receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say and you’ll know whether to accept them and what to do with them. It’s all about how to use LinkedIn to build your business.

PLUS we tackle a great listener question about how best to promote a struggling business.

#74 LinkedIn’s MD On How To Use LinkedIn For Business.
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#73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator.

Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton – creator of the celebrated Wealth Dynamics profiling system (which every small business owner should complete with their team), business futurist (he showed Timbo a kidney being printed!), Director of the Green School in Bali and all round good guy.

#73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator.
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#72.5 How To Sell A House Using Social Media.

John Newell promoted the sale of a house in the Melbourne suburb of Northcote using Twitter and some other social media channels. The result? The house sold at auction and he’s now receiving global media coverage. Global as in like seven countries! This is the story of how he did it.

#72.5 How To Sell A House Using Social Media.
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#72 How To Get 500 Bums On Seats. Fast!

Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history proves otherwise. Listen in on how he did it.

We also share some tips on how to manage your online reputation AND Professor Mike Ewing sheds light on the 4Ps of marketing.

Another episode of Australia’s #1 Marketing show for your listening pleasure. Enjoy!

#72 How To Get 500 Bums On Seats. Fast!
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