Ever wondered how to market a professional services business? I mean like really market one – in a clever, effective way that doesn’t cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent … then you’re going to love this interview with small business author Heather Smith – who has recently launched the wonderful book titled ‘Learn Small Business Start-Up in 7-Days’.
Covering all the start-up essentials from finances, through to cloud technology through to legal matters – there’s an entire chapter dedicated to marketing. Gotta love that! So, in this fireside chat, Heather and I share our views on branding, message creation, social media (in fact, Heather’s book deal came directly as a result of her business-building tweets), referral marketing and that all important content marketing.
PLUS in this episode of the Small Business Big Marketing show I help a listener add public speaking to his skincare business’s marketing strategy PLUS I share what’s happening inside the Small Business Big Marketing Forum.
So much to cover, so little time!