Paul Medeiros made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop.
Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business.
Instead, he rolled the dice, and more than doubled their retail footprint.
He’s now the founder of one of Australia’s hottest up and coming franchises – The Source Bulk Foods.
This is a story of courage, determination and being true to one’s values.