Sam Reid is the co-founder of hugely popular cider brand Willie Smiths.
I meet him at the recent Telstra Business Awards in Tasmania. One of my jobs as the emcee was to announce the finalists for each category and read out a short bio about their business.
Each business always got a round of applause … although some got a bigger applause than others. Willie Smith’s Cider got the biggest by far …. Quite heartfelt, it was!
What are they doing that other businesses aren’t? Why all the love?!
So, here’s Sam Reid, co-founder of Willie Smith’s Cider.