Adam Lippon AKA The Cuddlist talks about how he researches and selects his best ideas, how he started a brand new industry and how he markets new ideas. Join me in this fireside chat as we get right into this amazing (and slightly weird) entrepreneurial journey.

Do you have an ‘Entrepreneurial Mindset’?

Listen in as Tony Nash from Booktopia reveals what the entrepreneurial mindset is and how he has used it to build one of Australia’s most successful online retailers.

There are few things that I LOVE more than business courage, and social entrepreneur Daniel Flynn has truck loads. This is the third time I’ve chatted with Dan from Thankyou and he’s embarking on his biggest challenge yet. And it requires all of us to chip in.

This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster.

Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast.

Yep, another big epsidoe of your favourite marketing podcast.

In this episode I’m joined by Mrs Sparkle herself, Julie Cross and boy do we cover some small business marketing ground. We uncover how to get over irrational fears, how Facebook has been instrumental in growing her business PLUS I get my nose out of joint about an article in the Age on podcasting.

Adelaide Finance Broker Scott Matthews’ story is compelling for two reasons.

The first is that he never had the ultimate intention of becoming a finance broker. He graduated from University in aquatic ecology. A year later he became a policeman.

During this time he became a part time broker and soon realised being a broker was in his blood.

The second is that since Scott founded Finance Life, he now services over 1,000 clients and employs seven people. He has built a very reputable and successful small business.

Here’s how he did it.

Knowing how to deal with customer complaints can make or break a business. In fact, it may even seem counter-intuitive, but a business owner’s ability to effectively deal with customer complaints provides a great opportunity to turn dissatisfied customers into active promoters of the business.

And that’s exactly what today’s guest, NY Times bestselling author Jay Baer teaches in his new marketing book lovingly titled Hug Your Haters.

Past guest and YouTube sensation Melissa Maker of Clean My Space joins us for a well overdue update, and amongst other things, explains how she got Modern Family star Jess Tyler Fergusson (he plays gay Dad Mitchell) to appear in her marketing free-of-charge … yep … FOC.

Melissa first appeared on this show way back on episode 197. Back then she had a nice little cleaning business in Toronto, that she marketed through some very helpful how-to cleaning videos.

Well, she still has nice little cleaning business has grown into a nice little business with multiple revenue streams well beyond cleaning. If you ever wondered if being helpful in your marketing was a valuable strategy, then here’s all the proof you need.

The Squatty Potty video of the unicorn that does rainbow coloured poo (yep, you heard right) has had 65,000,000 views to date across Facebook and YouTube … and it’s increased sales of Squatty Potty by 600% in its first three months. Join me as I go behind-the-scenes with Bobby Edwards, Squatty Potty’s owner and creator.

Plus I share a productivity hack that’s saving me time and making my emails so much more interesting.

Off to the Goldfields!