brand experience Archives - Page 3 of 3 - Small Business Big Marketing

#113 Franchising – Is it for you?

Greg Nathan is a leading franchise consultant in Australia. Prior to starting the Franchise Relationships Institute he ran three successful Brumby’s Bakery franchises. he now consults to both franchisors and franchisees around the world on how to ensure the partnership is both profitable and sustainable for the long term. In this interview we cover plenty of ground including:

– Who should and shouldn’t buy a franchise.
– How do you decide what type of franchise to buy.
– What you get when buying a franchise versus simply starting a small business from scratch.
– The dos and don’ts of successful franchising.
– Which franchises are the most popular at present.
– Plus much more.

I also have a rant about the importance of creating a memorable customer experience.

#113 Franchising – Is it for you? Read More »

#107 How to turn your passion in to a profitable reality with cocktail entrepreneur Gordon Ryan.

Gordon Ryan owns and runs Riviver, a fancy cocktail bar in an old funeral home, that was part of a former Hurse garage in downtown Gosford – a regional city just out of Sydney, Australia. No, he’s no goth ;0) Oh, and he’s also a globe-trotting IT trainer for a not-so-small business called Microsoft! Gordon’s passion for cocktails and for creating what he refers to as a third place for people to spend time in a welcoming environment has lead him to a business he absolutely loves, and that turned a profit after just five-months of trading. Not an insignificant achievement given the substantial sunken costs involved in starting such a business. Listen in as he explains ho he did it.