[the booh-muh-rang ih-fekt]
However, many business owners still consider marketing to be a dark art … a mystery that can be costly when they get it wrong. Others think they need buckets of time, money and knowledge to do it successfully.
Well, it doesn’t need to be that way.
As a business owner, you’re standing on a mountain of knowledge. You know so much about your industry, and the products or services you sell. So share that knowledge openly and freely. And build a tribe of long-term, loyal customers.
Become a helpful problem solver. Not a pushy marketer.
That’s The Boomerang Effect in action.
Join me, marketing expert Tim Reid, as I introduce you to the blindingly simple, yet highly effective concept of Helpful Marketing.
In this lively and practical account across 256-pages, backed up by case study after case study, I show business owners and marketers:
“Ironically, the less you try to sell the more you actually sell. This outstanding playbook is for any businessperson wanting to outflank their competition through the power of helpful marketing!”
Jay Baer, NY Times Bestseller, Author of Youtility
“I have one simple rule – if Timbo says to do it – do it. His Helpful Marketing concept is the way of the future.”
Andrew Griffiths, Australia’s #1 Small Business Author
Frequently Asked Questions
Q. Can I buy in bulk?
A. Oh yeah … I love the B word.
Email me with how many you’re after and I’ll cut you the deal of a lifetime.
Q. Will you post copies overseas?
A. I’ll post them to the moon if someone orders one from up there. Email me and let me know your postal address and how many copies you’d like, and I’ll let you know how muchie you’ll need to Paypal me.
Q. Is The Boomerang Effect for me?
A. I don’t know. I don’t know you. However, if you’re responsible for the marketing of anything, then hell yeah, it’s for you.
Q. Is it full of marketing gobbledygook? You know, MBA speak?
A. If you find any, you can have your money back.
Q. How many words is it?
A. More than I ever wrote at school. More than I ever thought I’d write. 47, 563 … but who’s counting?
Q. Does the type of marketing you talk about in the book apply to any type of business?
A. Yep. B2B. B2C. Oops, that gobbledygook! Look the bottomline is, what’s important is P2P – people to people. If you sell to people then you’ll love The Boomerang Effect.
Q. Why is it so cheap?
A. Great question … Especially when just one of the ideas in this book lead a mortgage broker to selling an extra $4,000,000 of mortgages in 6-months. What price can you put on an idea? I may well put the price up sometime soon ;0)
Q. What if I don’t benefit from reading the book?
A. The only reason this could possibly happen is if you don’t implement at least one idea I share. The magic is always in the implementation. It always is … always has been.
Q. Can the Hawks win four in a row?
A. Yes. Next.
Q. Your FAQs seem a little flippant? Is this your approach in the book?
A. No, and I wouldn’t say flippant. I’m just wanting to put a smile on your dial. The book’s written how I speak – friendly and entertainingly (most of the time) … without the flippancy. Is that even a word?
Q. I work in corporate marketing – for a global brand. Does The Boomerang Effect apply to me?
A. Cool. I spent 20-years in corporate marketing. I ended up with a pretty flash office, too. I wish I’d had the knowledge of The Boomerang Effect back then … I may have ended up with an even flashier office. Know what I’m sayin’?