When was the last time someone pleasantly surprised you…in both your business and your personal life? Take a moment just to think about it…how did it feel? Unforgettable, most likely. And the chances are you have very favourable feelings towards that person even now.
Today’s bonus marketing idea is all about pleasantly surprising your customers wherever and whenever you can.
This may include:
- Sending them an extra idea for free!
- Simply opening the door for them;
- Throwing in a bit extra;
- Sending them a birthday card (with a coupon in it);
- Sending a hand-written note thanking them for their business over the years;
- Sending an article from the press or Internet that may be of interest to them.
Pleasantly surprising your customers is a simple way that gets people talking which creates great word-of-mouth and very positive impressions around your business.
And the great thing about it is that it can be done for free and leaves both you and your customer feeling a million dollars!
Why not write down 10 ways right this minute that you could pleasantly delight your customers? Maybe the idea is different for each customer…that’s OK…As long as they’re pleasantly surprised you’ll be streaks ahead of your competitors.
If you’re serious about ensuring that every marketing dollar you spend on your business provides a significant return then we strongly recommend investing in our best seller ‘Cha-Ching!: The Sweet Sweet Sound of Small Business Marketing that Works’. It’s an immediate download and comes with a 100% money back guarantee so there’s nothing to lose and plenty to gain. Beat your competitors to it now.
Yours in success…
Tim & Luke
Small Business Big Marketing