Today’s guest, Glenn Azar from the Adventure Professionals has some very harsh but fair advice for us all. He says, “We’re all trying to get to death as safely as possible!” So, if you’re a risk averse business owner, then I think you’re going to love the advice he has to share.
Gelato Messina shouldn’t be successful. It’s lives and breathes one very challenging core value. It pumps the in-store music so loud that you can’t hear yourself order. And it does collaborations that would appear completely off-brand. That said, Gelato Messina is killing it!
Understanding your customers at a deep level makes sense, right? What excites them? What keeps them up at night? What annoys them? All good questions to ask. But it’s amazing how many business owners don’t answer these questions. Well, today’s guest has and it’s resulted in a solid brand with 20,000 members in just two years.
What is an Ascending Transaction Model? Find out what it is and how it helps to turn this marketing consultant’s passion into a thriving business.