In most customer journeys, there are normally several small interactions people have with a business that leads to them finally converting. I call these micro interactions and if you can get these right, it makes asking for the final sale much easier.
Whether you’re launching or building a small business, your logo
The Capstone Pitching Technique – A beautifully simple way to pitch that beautiful business of yours
What do you say when you’re in a business setting and someone asks “So, what do you do?” Some business owners respond with a rational answer like “I’m a Lawyer”. Others freeze! Whilst others bumble their way through some long-winded answer that sends the asker to sleep!! But it doesn’t have to be that way.
Claiming your Google My Business profile is important in improving your local SEO efforts. It increases your chances to appear in local searches and it’s free! This infographic will guide you on how to utilize GMB.
Google has made it official, websites that are secure have a ranking advantage. What’s more, in some web browsers, they display ‘not secure’ for websites not using HTTPs. Long story short, you need to update your website.
Google and your visitors are quickly evaluating the quality of your website based on the content you provide and, with modern SEO, quality content wins over quantity of content! Follow this simply advise and you’ll stay on top.
You need multiple streams of traffic: SEO, AdWords, Facebook, Podcast and more. Most people fail to generate traffic to their website because they focus too few traffic sources. You need multiple traffic sources and quality content to convert your visitors.
Google has updated their algorithm and you need to update your link building strategies accordingly. Gone are the days of cutting corners and gaming the system, in 2018 you need to build quality, helpful backlinks.
GMB is a free service offered by Google to give businesses more exposure online, best of all, it’s free. Claim your listing, optimise it and then build reviews. Do this correctly and you can even beat bigger companies in the search engines due to your business location.
The biggest mistake in content marketing is making the wrong type of content. Remember, content is the bait to catch the fish. So, with the wrong bait, you’ll catch the wrong fish or worst no fish.