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How to build an email list for marketing. Read More

How to build an email list for marketing.

Can you believe it … 97 percent of people who visit your business’s website aren’t ready to buy on their first visit. Here’s a simple way you can help move things along.

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Increase enquiry to your business with this website conversion optimisation tip Read More

Increase enquiry to your business with this website conversion optimisation tip

Too many business websites make it difficult for prospects to find their contact details. And in doing so, leave way too much money on the table.

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The simplest way to get more customers for your small business Read More

The simplest way to get more customers for your small business

Recently, I heard a suburban cafe advertising on a statewide radio station. Now, unless that cafe is absolutely exceptional (and if it is, then why are they advertising?!) I’m guessing most listeners will never visit the cafe. That’s a huge amount of wasted audience that the cafe is paying for!

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Why you need to match your website page’s Headline with its Page Title (I know, how geekie!) Read More

Why you need to match your website page’s Headline with its Page Title (I know, how geekie!)

You go to the trouble of getting ranked on page one of Google only to have people click on your site and hit the Back button within seconds. Here’s how to avoid that major first-world problem!

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How to get guest posts for your business blog Read More

How to get guest posts for your business blog

Blogging can be a little onerous when you’re trying to make a living. But what if you didn’t have to write every blog post? What if other key people in your industry blogged for you?

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Tips for creating an effective business voicemail greeting Read More

Tips for creating an effective business voicemail greeting

I’m surprised at just how many business people’s voicemail greetings make you feel like you’re call is a total inconvenience to them.

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How partnering with other businesses may well be the new disruption Read More

How partnering with other businesses may well be the new disruption

Collaboration and partnerships may well be the new disruption, as more and more small to medium-sized businesses have begun to realise there are potentially greater benefits from working together rather than going it alone.

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3-steps to creating an ingeniously brilliant welcome email Read More

3-steps to creating an ingeniously brilliant welcome email

When you take the time to send every new customer a personalised welcome email, it gives you the opportunity to start nurturing a new relationship.

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How and why you need to identify your top 20 brand influencers … real quick. Like now! Read More

How and why you need to identify your top 20 brand influencers … real quick. Like now!

Every business (including yours) has a group of people who have the ability to exponentially increase its customer base. These brand influencers have the attention and respect of people that you’d love to get in front of, and often in quantities that you’d kill for.

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The simplest way to create a flagship blog post using old research findings Read More

The simplest way to create a flagship blog post using old research findings

If your marketing budget is tight, you may not be able to afford content writers to whip up content for your blog. So, instead of creating something new, breathe new life into information that already exists on the web.

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