I call today’s idea “Quality Wins Over Quantity.”
It’s time to explode an SEO myth! Often people think “the more content that’s on my website, the better”… but that’s not the case.
The trust is, if your website is filled with rubbish content, even if there’s lots of it, this actually sends a bad quality signal to Google.
Here’s an example, let’s say you have a blogpost answering a particular question that your customers has but it’s answered poorly – it’s incomplete, missing advise and is clearly written for SEO purposes and trying to game Google, rather than helping your visitors.
Ask yourself, “What happens when people visit this page?”
Simple, they quickly hit the “back button” right?! And what do you think Google thinks about that? Clearly the content mustn’t be helpful… or quite simply, it’s crap content.
Yes, Google’s watching, they’re always watching and the biggest thing they’re watching is what your visitors do. What does the visitor do when they get to your website? How long do they hang around? Do they explore multiple pages?
One of the signals they measure is called the “Bounce rate”. Now, without getting too technical, a bounce rate is simply the percentage of visitors to a particular website who navigate away from the site after viewing only one page. A rising bounce rate is a sure sign that your page is boring or low quality 🙂
So what’s the secret?
You need to do is focus on building quality content, you need to build Authority Content!
To learn more about Authority Content – grab a FREE copy of my book Authority Content.
It’s an Amazon bestseller and will teach you everything you need to know to build a rock solid SEO and digital marketing strategy to get you an avalanche of new clients.