In most customer journeys, there are normally several small interactions people have with a business that leads to them finally converting. I call these micro interactions and if you can get these right, it makes asking for the final sale much easier.
Every business (including yours) has a group of people who have the ability to exponentially increase its customer base. These brand influencers have the attention and respect of people that you’d love to get in front of, and often in quantities that you’d kill for.
If your marketing budget is tight, you may not be able to afford content writers to whip up content for your blog. So, instead of creating something new, breathe new life into information that already exists on the web.
Imagine if you could capture the email address of most people who visited your business’s website. What a great way to grow your sales.
Every business could do with some free publicity and every journalist could do with a great story. Here’s how to bring the two together.
Intimately know the most efficient way to solve your client’s problems (and they’ll use you time and time again)
Intimately know the most efficient way to solve your client’s problems. Afterall, being the most efficient business in your industry can be a great point-of-difference in a world of sameness.
The importance of empathy in sales cannot be understated. So, here’s my three steps to being a highly empathic business.
If your business’s website is difficult to view on a mobile device then you are losing customers. Every day. Here’s my 3-steps to creating a mobile-responsive website.
Where to look for fresh, new marketing ideas for your business (one’s that no-one else in your industry is doing)
What if you’re part of that group of business owners who are staring at a blank page … stuck for clever marketing ideas? That is not a fun place to be.
What business owner doesn’t want their business life to be a whole lot easier? Where you get more done in less time and with less money, and punch way above your weight, (possibly) against competitors with much deeper pockets.
If you’re like most small business owners, you’re probably sitting on a marketing idea or two that you just can’t find the courage or time to activate. Well, it’s time to fix that!