Every business could do with some free publicity and every journalist could do with a great story.
I call today’s idea the free publicity hack.
How’s this for a perfect storm?
Your business would love some free publicity to attract more customers … and journalists have an endless need for stories to fill newspapers, magazines, TV and radio shows, blogs and podcasts.
So, here’s my 3-steps to getting some earned media coverage.
- Identify 10 journalists who have the attention of people you’d love to sell to, then find their contact details – Twitter is a great place to start.
- Get crystal clear on something newsworthy you’d like to tell them. It could be the findings from a research study you’ve conducted, or a new product or service you’ve launched that’s never been offered in your industry up until now. Whatever it is, be sure it has the WOW factor about it.
- Send them a BRIEF tweet, email or video in which you introduce yourself and your news story.
Pro-Tip: The likelihood of this idea succeeding the first time is low, but it doesn’t make it a bad idea. Journos are busy people and they’re inundated with pitches on a daily basis. Instead, make this part of your on-going marketing strategy, sending through one idea each quarter. Doing so will build your profile in the journos mind.
That’s my 3-steps to getting some earned media coverage.
To help you bring this low-cost marketing idea to life, here’s some additional resources:
How to find a journalist on Twitter [Blog]
How to get free publicity [Podcast]
As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.
So, what have you got to lose?
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