3 Simple Steps To Getting Free Publicity For Your Business

Every business could do with some free publicity and every journalist could do with a great story.


I call today’s idea the free publicity hack.

How’s this for a perfect storm?

Your business would love some free publicity to attract more customers … and journalists have an endless need for stories to fill newspapers, magazines, TV and radio shows, blogs and podcasts.

So, here’s my 3-steps to getting some earned media coverage.

  1. Identify 10 journalists who have the attention of people you’d love to sell to, then find their contact details – Twitter is a great place to start.
  2. Get crystal clear on something newsworthy you’d like to tell them. It could be the findings from a research study you’ve conducted, or a new product or service you’ve launched that’s never been offered in your industry up until now. Whatever it is, be sure it has the WOW factor about it.
  3. Send them a BRIEF tweet, email or video in which you introduce yourself and your news story.

Pro-Tip: The likelihood of this idea succeeding the first time is low, but it doesn’t make it a bad idea. Journos are busy people and they’re inundated with pitches on a daily basis. Instead, make this part of your on-going marketing strategy, sending through one idea each quarter. Doing so will build your profile in the journos mind.

That’s my 3-steps to getting some earned media coverage.

To help you bring this low-cost marketing idea to life, here’s some additional resources:

How to find a journalist on Twitter [Blog]

How to get free publicity [Podcast]

As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.

So, what have you got to lose?



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