Intimately know the most efficient way to solve your client’s problems. Afterall, being the most efficient business in your industry can be a great point-of-difference in a world of sameness.
I call today’s idea the customer efficiency hack.
Everytime I fly to Sydney I arrange for taxi-driver Joe to pick me up. This is unusual on three counts – 1. I prefer Uber over taxis; 2. There’s plenty of taxis waiting already outside; and 3. Joe’s the most expensive option.
So why Joe?
Well, I was reminded exactly why only yesterday. As we left Sydney airport, Joe pointed out the banked up traffic on the freeway leading into town – it was bumper-to-bumper and would have turned a 30-minute trip into easily an hour plus. So instead of joining the cue, he calmly weaved his way through side streets and got me, stress-free, to my CBD hotel in the usual 30-minutes.
The lesson? Intimately know the most efficient way to solve your client’s problems. In a world where everyone is time poor, time is the new currency, and people will pay you above the odds if you save them lots of it.
So, here’s my 3-steps to ensuring your customers choose you every time:
- Have an intimate understanding of your client’s’ problems that your business can solve.
- Map out how you can solve each one in the quickest, most pain-free way for them.
- Provide your most efficient solution … every time; and if you have client-facing staff, then make sure they do so as well.
Pro-Tip: Don’t make a song and dance about it. Joe doesn’t. He just does what he knows is best for my situation. As a result, I use him every time. And no, you can’t have his number!
That’s my 3-steps to being a ridiculously efficient business, ensuring customers choose you … every time.
To help you bring this low-cost marketing idea to life, here’s some additional resources:
As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.
So, what have you got to lose?