The importance of empathy in sales cannot be understated. So, here’s my three steps to being a highly empathic business.

If your business’s website is difficult to view on a mobile device then you are losing customers. Every day. Here’s my 3-steps to creating a mobile-responsive website.

If you’d like your prospects and customers to make a bigger effort to interact with you and your business, then consider the following points to help make your business more human.

What if you’re part of that group of business owners who are staring at a blank page … stuck for clever marketing ideas? That is not a fun place to be.

What business owner doesn’t want their business life to be a whole lot easier? Where you get more done in less time and with less money, and punch way above your weight, (possibly) against competitors with much deeper pockets.

If you’re like most small business owners, you’re probably sitting on a marketing idea or two that you just can’t find the courage or time to activate. Well, it’s time to fix that!

Whether it be fact or fiction, everybody loves a good story. As a business owner, it’s important you take the time to develop interesting stories to share with customers.

One of the best ways to create a point-of-difference, grow your email list, and boost conversions is to show prospects that you’re willing to go out of your way to help them.

Today’s productivity tool to make your life a whole lot easier is PlaceIt.

Seeing a customer leave is never fun. When unhappy customers leave, you need to put aside personal feelings and recognise the situation as an opportunity to learn.