I call today’s idea the Helpful Email Series.
One of the best ways you can differentiate from your competitors, grow your email list, and boost conversions is to show prospects that you’re willing to go out of your way to help them. A great way to do this is by offering a free email course that potential customers can stumble upon and subscribe to when they’re looking for answers to their questions. It’s also another great way to build loyalty and trust, because it gives you the opportunity to position yourself as someone who is genuinely committed to helping solve problems and provide solutions, and less as someone who is obsessed with trying to make a quick buck.
So, here’s my 3-steps to creating an insanely helpful email series:
Pro-Tip: Don’t over engineer it. Don’t feel like you have to write a mountain of words. Or record highly produced videos. Simply focus on making your content unbelievably helpful.
That’s my 3-steps to creating an insanely helpful email series.
To help you bring this low-cost marketing idea to life, here’s some additional resources:
As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.
So, what have you got to lose?