I call today’s idea the It’s Not What You Know But Who You Know endorsement hack.
Social proof can be an incredibly powerful tool when it comes to influencing purchasing decisions. Social proof can come from business data, like the amount of customers and sales you have, and the companies and partners you work with.
But social proof can also come from other places, like getting endorsements from well known celebrities or industry leaders. Surprisingly, even a simple endorsement from a celebrity can be pretty effective when it comes to converting more prospects online.
So, here’s my 3-steps to getting a celebrity to endorse your business:
Pro-tip: Get clear on your pitch. Be crystal clear on what you’re asking them to do, and equally clear on what you have to offer them. And be personal. Maybe even start with sending them your product or service for them to try.
That’s my 3-steps to getting your business a little bit of celebrity lovin’!
To help bring this low-cost marketing idea to life, here’s an interview with a fellow who used celebrity endorsement to build a business he recently sold for $1.7B!
As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.
So, what have you got to lose?