I call today’s idea the It’s Not What You Know But Who You Know endorsement hack.
Social proof can be an incredibly powerful tool when it comes to influencing purchasing decisions. Social proof can come from business data, like the amount of customers and sales you have, and the companies and partners you work with.
But social proof can also come from other places, like getting endorsements from well known celebrities or industry leaders. Surprisingly, even a simple endorsement from a celebrity can be pretty effective when it comes to converting more prospects online.
So, here’s my 3-steps to getting a celebrity to endorse your business:
- Decide if you even want to reach out to a celebrity in an attempt to get them to endorse your products or business. To come to a decision, you’ll have to think about who your customers and prospects are and what matters to them. Would seeing one of their heroes on your website influence their decision to buy from you in any way?
- If you do think your customers would care, your next step is to make a list of celebrities you want to reach out to. Categorise them into an A and B list. Your A-listers are your heroes. Your B-listers are still pretty good, but they are also a little more accessible than the people at the top of your list.
- Now it’s time to reach out to the celebs you’ve chosen. Use the media contact form on their website, send them a Shock & Awe package in the mail to get their attention, find their email using ClearBit, or ask your social media friends if anyone knows them.
Pro-tip: Get clear on your pitch. Be crystal clear on what you’re asking them to do, and equally clear on what you have to offer them. And be personal. Maybe even start with sending them your product or service for them to try.
That’s my 3-steps to getting your business a little bit of celebrity lovin’!
To help bring this low-cost marketing idea to life, here’s an interview with a fellow who used celebrity endorsement to build a business he recently sold for $1.7B!
As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.
So, what have you got to lose?