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Latest BLOG POSTS

Observations, insights and ideas
to grow that beautiful business
of yours into the empire it
deserves to be.

Recent Posts

6 Reasons to try Facebook and Instagram Lead Ads

Six reasons why you should try Facebook and Instagram lead generation ads for driving leads to your small business.

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Most Popular

6 Types of Logos that Small Businesses Should Consider

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90 Motivational Quotes for Business Owners

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The Capstone Pitching Technique – A beautifully simple way to pitch that beautiful business of yours

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6 Reasons to try Facebook and Instagram Lead Ads

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Small Business Big Marketing

Who else wants a content marketing strategy that works?

To have great SEO is to have great content. But most business owners don’t have enough time to create content. So what’s the secret to putting out high quality content consistently?

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Does your business serve multiple locations? Use this SEO strategy.

Have you ever visited a website where they list every suburb in your state down in the footer?

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Small Business Big Marketing

What is keyword stuffing in SEO and how to avoid it.

On many occasions, business owners shove keywords everywhere they can on their website without realizing they’re committing keyword stuffing. Here’s what they should be doing instead.

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How to build an email list for marketing.

Can you believe it … 97 percent of people who visit your business’s website aren’t ready to buy on their first visit. Here’s a simple way you can help move things along.

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Increase enquiry to your business with this website conversion optimisation tip

Too many business websites make it difficult for prospects to find their contact details. And in doing so, leave way too much money on the table.

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How to get more customers for your small business

The simplest way to get more customers for your small business

Recently, I heard a suburban cafe advertising on a statewide radio station. Now, unless that cafe is absolutely exceptional (and if it is, then why are they advertising?!) I’m guessing most listeners will never visit the cafe. That’s a huge amount of wasted audience that the cafe is paying for!

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Match your website page’s Headline with its Page Title

Why you need to match your website page’s Headline with its Page Title (I know, how geekie!)

You go to the trouble of getting ranked on page one of Google only to have people click on your site and hit the Back button within seconds. Here’s how to avoid that major first-world problem!

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How to get guest posts for your business blog

How to get guest posts for your business blog

Blogging can be a little onerous when you’re trying to make a living. But what if you didn’t have to write every blog post? What if other key people in your industry blogged for you?

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business voicemail greeting tips

Tips for creating an effective business voicemail greeting

I’m surprised at just how many business people’s voicemail greetings make you feel like you’re call is a total inconvenience to them.

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Collaboration Pays Off Big Time

How partnering with other businesses may well be the new disruption

Collaboration and partnerships may well be the new disruption, as more and more small to medium-sized businesses have begun to realise there are potentially greater benefits from working together rather than going it alone.

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Why you need a welcome email

3-steps to creating an ingeniously brilliant welcome email

When you take the time to send every new customer a personalised welcome email, it gives you the opportunity to start nurturing a new relationship.

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How and why you need to identify your top 20 brand influencers

How and why you need to identify your top 20 brand influencers … real quick. Like now!

Every business (including yours) has a group of people who have the ability to exponentially increase its customer base. These brand influencers have the attention and respect of people that you’d love to get in front of, and often in quantities that you’d kill for.

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