In most customer journeys, there are normally several small interactions people have with a business that leads to them finally converting. I call these micro interactions and if you can get these right, it makes asking for the final sale much easier.
To have great SEO is to have great content. But most business owners don’t have enough time to create content. So what’s the secret to putting out high quality content consistently?
Have you ever visited a website where they list every suburb in your state down in the footer?
On many occasions, business owners shove keywords everywhere they can on their website without realizing they’re committing keyword stuffing. Here’s what they should be doing instead.
Too many business websites make it difficult for prospects to find their contact details. And in doing so, leave way too much money on the table.
Recently, I heard a suburban cafe advertising on a statewide radio station. Now, unless that cafe is absolutely exceptional (and if it is, then why are they advertising?!) I’m guessing most listeners will never visit the cafe. That’s a huge amount of wasted audience that the cafe is paying for!
You go to the trouble of getting ranked on page one of Google only to have people click on your site and hit the Back button within seconds. Here’s how to avoid that major first-world problem!
I’m surprised at just how many business people’s voicemail greetings make you feel like you’re call is a total inconvenience to them.
Collaboration and partnerships may well be the new disruption, as more and more small to medium-sized businesses have begun to realise there are potentially greater benefits from working together rather than going it alone.
When you take the time to send every new customer a personalised welcome email, it gives you the opportunity to start nurturing a new relationship.