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How to build an email list for marketing.

I call today’s idea the “give more value and get more email subscribers strategy”. It’s the simple way to build an email list for marketing!

Can you believe it…  97 percent of people who visit your website aren’t ready to order your products/services on their first visit! Maybe they’re in research mode. Maybe yours is the first website they’ve visited. Maybe they’re having a bit of a look around – a window shop!

And do you know what the saddest part of it all is?

Most business owners go to all of the work to get them there, but then don’t capture their details.

Here’s what you should do instead!

Simply offer something of value – it might be a PDF, a video, an audio or maybe even an ebook. Just something with high perceived value to the recipient – low-cost to the business owner.  Something that someone would want to exchange a name and email for.

Then, once they opt-in, keep delivering value to them and stay front of mind so when they are ready to buy, your the first one that they choose! This is one of the easiest ways to build this asset of an email database that you can market to!

This is just one of 20 proven ways to get found in Google and get more people through your door – to see the other 19, grab a free copy of the Authority Website Checklist.

This website conversion tip was kindly provided by David Jenyns of