I call today’s idea the match your headline with your page title SEO hack-a-roonie!!
Have you ever searched for something on Google, clicked a link, only to find that what you are looking for isn’t there.
What did you do? You most likely hit the back button, never to return.
Due to our short attention span, we don’t look through everything on the website, which causes an increase in your bounce rate if your information isn’t highlighted (the bounce rate is the % of people that quickly leave your website upon arriving) .
To help lower your bounce rate, make sure that the main headline on your page matches your page title – which is the blue copy that appears in the first line of a search result. You have around 60 characters to play with.
This gives the visitor confidence that the information or item they are getting from you matches their search query.
So, here’s my 3-steps to making your website less bouncy:
Pro-Tip: If you’re not sure what the best headline and page title should be then use Headline Analyzer, a free tool designed to write headlines that improve your search rankings and website traffic.
That’s my 3-steps to making each web page less bouncy.
To help you bring this low-cost marketing idea to life, here’s an article by Moz’s Rand Fishkin on the importance of page titles.
Plus, you’ll find more marketing inspiration in my popular marketing book for small business owners – The Boomerang Effect.
So, what have you got to lose?