I call today’s idea the match your headline with your page title SEO hack-a-roonie!!
Have you ever searched for something on Google, clicked a link, only to find that what you are looking for isn’t there.
What did you do? You most likely hit the back button, never to return.
Due to our short attention span, we don’t look through everything on the website, which causes an increase in your bounce rate if your information isn’t highlighted (the bounce rate is the % of people that quickly leave your website upon arriving) .
To help lower your bounce rate, make sure that the main headline on your page matches your page title – which is the blue copy that appears in the first line of a search result. You have around 60 characters to play with.
This gives the visitor confidence that the information or item they are getting from you matches their search query.
So, here’s my 3-steps to making your website less bouncy:
- Get clear on what each and every page of your website is setup to do, and make sure the headline spells it out. I recently did a podcast episode with Richard Stubbs on how to conduct a world-class interview for your content marketing. That was the headline at the top of the page, and the exact same words appear in the page title.
- Ensure the page title for each and every page matches your headline. If you’re headline is more than 60 characters long, then just make sure the first 60 characters match your page title.
- If you have no idea what I’m talking about, then don’t ignore this idea … simply hand it onto your SEO or web developer person.
Pro-Tip: If you’re not sure what the best headline and page title should be then use Headline Analyzer, a free tool designed to write headlines that improve your search rankings and website traffic.
That’s my 3-steps to making each web page less bouncy.
To help you bring this low-cost marketing idea to life, here’s an article by Moz’s Rand Fishkin on the importance of page titles.
Plus, you’ll find more marketing inspiration in my popular marketing book for small business owners – The Boomerang Effect.
So, what have you got to lose?