How to get guest posts for your business blog

I call today’s idea the get me some guest blogger lovin’ hack. And it’s all about How to get guest posts for your business blog.

Now you know how much I love Blogging as a way to market your business. I also get that blogging consistently, let’s say weekly, can be a little onerous when you’re trying to make a living.

But what if YOU didn’t have to write every blog post? What if other key people in your industry blogged for you? Knowing how to get guest posts for your business blog can be a game-changer.

One of the best ways to tap into an influencer’s network is to ask them to guest blog on your site (and offer to pay them, either with money or with exposure).

This way you are giving them a backlink, a platform to write on, and possibly monetary benefits. In exchange, you get a quality article and most likely the influencer will share it with their audience.

So, here’s my 3-steps to getting a bit of guest blogger lovin’:

  1. Create a list of the top 10 people you’d love to have write a 500-word article for your blog.
  2. To make it easy for them to say “Hell yeah!”, then also come up with a couple of potential ideas for their article. Also make it clear that they’re welcome to come up with their own.
  3. Send each influencer a brief, personalised email outlining your ask, and making clear what they’ll get in return.

Pro-Tip: If they kick and scream about the idea of writing 500 words, then suggest they record their article using their smartphone, then you simply get the file transcribed and tidied up ready for publishing.

That’s my 3-steps to getting some guest blogger lovin’!

To help you bring this low-cost marketing idea to life, here’s the definitive guide to guest blogging.

Plus, you’ll find more marketing inspiration in my popular marketing book for small business owners – The Boomerang Effect.

So, what have you got to lose?


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